988 FM

988 FM
City Petaling Jaya
Broadcast area West Malaysia and Singapore
Slogan 友聲有色 (Sound of colours)
Frequency Varies depending on its region
First air date 1996 (1996)
Format Contemporary hit radio
Language(s) Mandarin, Cantonese
Owner Star Publications (M) Bhd.
Sister stations Capital FM 88.9, Red FM and Suria FM
Website www.988.com.my

988 FM is a Malaysian Chinese-language radio station. Its broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. It is managed by Star Rfm Sdn Bhd, a wholly owned subsidiary of Star Publications (M) Bhd. 988 began broadcasting in 1996 as a trilingual radio station,[1] with 50% Chinese content and became a fully-fledged radio station in December 1997. In a 2015 listenership surveys done by Gfk between August and September 2015, 988 FM commands a weekly listenership of 1.7 million, which shows expansion by 30%.[2] It is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang and Perlis).[2]

988 FM is currently one of Malaysia's major Chinese language radio stations, and it is one of five Chinese-language radio stations in the country, after Melody FM began broadcasting in August 2012. The station is targeted at urban and suburban listeners. It is exclusively targeted at professionals, managers and adults. 988 FM's tagline is 友聲有色 (Sound of colours). 988 FM plays fresh and latest Chinese hits.

History

The radio station originates back to 1949, as the first commercial cable-transmitted radio stations. In 1989, 49% of the stakes in Rediffusion was acquired by Arab-Malaysian Group. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia.

Frequencies :

Defunct frequencies :
94.1 MHz Tapah, Perak
104.0 MHz Langkawi, Kedah
Taglines :
最好聼 (Best To Listen,February 2008-2013)
友聲有色 (Sound Of Colours,2003-2008; March 2013-Present)

References

  1. ↑ Tri-Lingual Radio For Malaysia, Censorship Exemption In Korea. Billboard. Retrieved 10 February 2014.
  2. 1 2 "Star Radio getting louder". The Star (Malaysia). 28 November 2015. Retrieved 29 November 2015.

External links

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