Aberdeen Group

Aberdeen Group

Type	Public
Industry	Technology Services, Content Marketing Services, Research
Founded	1988
Headquarters	Boston, MA
Key people	Gary Skidmore, CEO
Website	aberdeen.com

Aberdeen Group, Inc. is an American technology and services company.

Purpose

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.^[1]

Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.^[2]

Coverage

Aberdeen Group market research areas include the following:^[3]

Business intelligence (BI) Communications Customer relationship management Enterprise applications Enterprise resource management[4] Global Supply Management GRC & Financial Management Human resource management[5]

IT infrastructure IT security Manufacturing Product innovation and engineering Retail and banking Service management Supply chain management[6]

References

1. "Harte-Hanks (HHS) to Acquire AberdeenGroup". streetinsider.com. September 18, 2006. Retrieved November 16, 2015.
2. Connors, Tarcy (April 14, 2015). "Halyard Capital Acquires Harte Hanks Market Intelligence". San Diego Business Journal. Retrieved November 16, 2015.
3. Research Archived August 17, 2010, at the Wayback Machine. Aberdeen Group Inc.
4. "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved February 12, 2012.
5. Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved February 12, 2012.
6. Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved February 12, 2012.

External links

• Aberdeen Group Inc. Official Website
• "CPO Rising: The CPO's Strategic Agenda for 2008" Aberdeen Group Inc.