Absolute Classic Rock

Coordinates: 51°30′44″N 0°08′13″W / 51.512248°N 0.136937°W / 51.512248; -0.136937

Absolute Classic Rock
Broadcast area United Kingdom
Slogan Home of the Great British Guarantee
Frequency DAB: 11B (Greater London)
Virgin Media: 952
Sky: 0203
First air date 2000
Format Classic rock
Audience share 0.2% (June 2013, RAJAR)
Owner Bauer Radio
Sister stations Absolute Radio
Absolute Radio 60s
Absolute Radio 70s
Absolute Radio 80s
Absolute Radio 90s
Absolute Radio 00s
Absolute Radio Extra
Website www.absoluteclassicrock.co.uk

Absolute Classic Rock is a radio station part of the Absolute Radio network, broadcasting to London via DAB, Virgin Media, Sky and worldwide on the internet.

Formerly known as Virgin Radio Classic Rock, it originally was an internet-only radio station, and launched in 2000 under the name Virgin Classic by Lee Roberts, SMG Radio Director.[1] On DAB Digital Radio in London, the station launched at 12:15pm with Richard Skinner introducing Steppenwolf's Born to Be Wild. The launch time, presenter, and song (though not the artist) were identical to its parent station Virgin Radio.

On 1 September 2008 it was announced that Virgin Radio Classic Rock would be rebranded as Absolute Classic Rock on 29 September 2008.[2]

The station was removed from Freesat channel 725 on 8 December 2011 because of "economic realities".[3]

DAB expansion

On 10 December 2010 Absolute Classic Rock expanded on DAB from London, taking over from Global Radio owned Gold on DAB in the North of England where there were 10 million potential new listeners on DAB in Newcastle, Sunderland, Darlington, Middlesbrough, Leeds, Hull, Scunthorpe, Grimsby, York, Huddersfield, Doncaster, Harrogate, Bradford, Sheffield, Blackburn, Preston, Blackpool, Bolton, Lancaster, Liverpool, Chester, Wrexham (North Wales) and Warrington

On 20 December 2010 Absolute Classic Rock launched on DAB to a potential new 3 million new listeners in Ayr, Bath, Cardiff, Coventry and Exeter.

In 2011 it was confirmed by Ofcom that to accommodate the launch of new sister station Absolute Radio 60s, the reduction of the broadcast bitrate of Absolute Classic Rock would be permitted on the various multiplexes on which it broadcasts.[4]

Schedule

Monday to Thursday


Friday

Saturday

Sunday

Former DJs

Richard Skinner, Tommy Vance, Gordon Loncaster, Selena Harrington, Bernard Doherty, Alice Cooper, Guy Jagger and Russ Williams.

References

  1. ↑ "Virgin launches online classic". Broadcast. 2000-12-04.
  2. ↑ Barnett, Emma (2008-09-01). "Plans revealed to rebrand Virgin Radio as Absolute". Brand Republic. Archived from the original on 7 September 2008. Retrieved 2008-09-01.
  3. ↑ "Changes to Absolute Classic Rock and Absolute Radio 00s". One Golden Square. 21 November 2011.
  4. ↑ Ofcom radio broadcast licensing update for October 2011, published 1 Nov 2011 Archived 3 April 2012 at the Wayback Machine.

External links

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