Addition Elle
|
Addition Elle corporate logo | |
| Industry | Apparel and accessories retail |
|---|---|
| Founded | 1967 |
| Headquarters | Edmonton, Alberta |
Number of locations | 139 |
Area served | Canada |
Key people |
Janice Leclerc Jeff Ronald |
| Products |
Women's clothing Lingerie |
Number of employees | 16-50[1] |
| Parent | Reitmans |
| Website | Official website |
Addition Elle is a Canadian clothing store chain that sells plus-size clothing.
Summary
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. Established in 1967, they have 139 locations across Canada.[2] All clothing comes in at least a ladies' size 14 (equivalent to a men's size 34) and goes up to size 26 (equivalent to a men's size 46).[2] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[3] Addition Elle stores are usually located in shopping malls, but a few are standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[4][4]
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[5]
References
- ↑ "# of employees information". Glass Door. Retrieved 2011-04-06.
- 1 2 "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
- ↑ "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
- 1 2 "Basic clothing designs". Plus Size Web. Retrieved 2011-04-06.
- ↑ "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.