Agoda.com

Agoda.com
Type of site
 Booking service
Available in 40 languages
Founded January 2007 (2007-01)[1]
Headquarters Thailand
Industry Online Travel Agency
Slogan(s) Smarter hotel booking
Website agoda.com
Commercial Yes
Current status Online
Agoda Company Pte Ltd
Subsidiary
Traded as NASDAQ: PCLN
Industry Travel
Headquarters Singapore
Key people
  • Robert Rosenstein (CEO)
  • John Brown (COO)
  • Yaron Zeidman (CTO)
  • Omri Morgenshtern (CPO)
  • Richard Holder (CFO)
  • Ron Hoffman (Head of Content)
  • Ulf Waschbusch (Head of Mobile)
  • Tom Thomas (General Counsel)
Parent The Priceline Group
Subsidiaries Agoda.com
Website agoda.com

Agoda Company Pte Ltd is an Online Travel Agency (OTA) based in Singapore[2] that offers accommodation booking services through its website and mobile app. Agoda.com is reported to be the only Asia-based online travel company to hold a spot within the top six, according to data from industry observer, Skift.[3][4][5][6] It offers its service in 38 different languages, with various types of accommodations included in its inventory, from hotels and b&bs to beach resorts, rest houses and homestays.[7]

Agoda Company Pte Ltd is part of The Priceline Group.

History

Agoda.com was originally established in Thailand. In 2007, The Priceline Group acquired Agoda Company Pte Ltd.[8] The company launched its mobile app in 2011. Supported on Android and iOS devices, the app offers full booking functionality in multiple languages.[9]

Product

Agoda.com is known for collecting upfront payment for room nights booked on the company’s website or mobile app, an approach known as the Merchant Model in the online travel industry.[10] The company lists over 940,000 properties worldwide on its website.

The company claims to specialize in providing discounted room rates [11][12] and offers a “Best Price Guarantee”, which promises to match or beat lower prices offered by other vendors.[13][14]

Like other major OTAs, the company's hotel management system gives properties autonomy to control rates and availability, or to create tailored promotions according to season and occupancy. Also Agoda.com is one of the few travel agencies that is venturing into the purchase of Timehsare memberships for inventory. [15]

References

  1. ↑ "agoda news celebrates ten years". www.agoda.com.
  2. ↑ "Agoda Co Pte Ltd". Bloomberg Business. October 2015. Retrieved 2 October 2015.
  3. ↑ "The Most Popular Online Booking Sites in Travel, 2014 Edition". Skift. 17 June 2014. Retrieved 3 November 2015.
  4. ↑ "Booking Hotels in Asia? How to Plan". The New York Times. 13 March 2013. Retrieved 31 March 2014.
  5. ↑ "Hotel booking websites: The Face Off". Free Malaysia Today. 25 February 2014. Retrieved 31 March 2014.
  6. ↑ "Most popular online booking sites for travellers". CNN. 12 November 2013. Retrieved 3 November 2015.
  7. ↑ "Off the beaten path with Agoda". GUMBALLMAG. 10 March 2014. Retrieved 31 March 2014.
  8. ↑ "Priceline acquires Asian online hotel reservation service co Agoda". Reuters. 8 November 2007. Retrieved 31 March 2014.
  9. ↑ "Agoda.com launches Android App for easy mobile hotel booking". Breakingtravelnews.com. 10 September 2011. Retrieved 31 March 2014.
  10. ↑ "Priceline: Why the online agency model still works for us especially in Asia-Pacific". Tnooz. June 2012. Retrieved 31 March 2014.
  11. ↑ "Room on the run". The Malaysian Insider. 5 April 2012. Retrieved 31 March 2014.
  12. ↑ "Saving money on a trip to Asia". The New York Times. 16 March 2011. Retrieved 31 March 2014.
  13. ↑ "Hotel booking websites: The Face Off". Free Malaysia Today. 25 February 2014. Retrieved 31 March 2014.
  14. ↑ "How to get holiday luxury for less". The Sunday Times. 7 February 2010. Retrieved 31 March 2014.
  15. ↑ "Agoda.com set on penetrating the Indonesian market through localisation". e27.com. 26 May 2012. Retrieved 31 March 2014.

External links

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