Alnatura

Alnatura Produktions- und Handels GmbH

Type	Gesellschaft mit beschränkter Haftung
Industry	Grocery store, Health food store
Founded	1984
Headquarters	Bickenbach, Hesse
Number of locations	48
Key people	Götz Rehn, chairman
Revenue	€516 million EUR (2012)[1]
Website	www.alnatura.de

View of „Super Natur Markt“

Shelf with self-marks; in 1987 opened the first Alnatura supermarket

The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets headquartered in Bickenbach, Hesse in Germany.

Alnatura currently operates 75 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Wuerttemberg, Hesse and Rhineland-Palatinate. The company's first supermarket opened in Mannheim, Baden-Wuerttemberg on October 1, 1987.^[2]

Products of Alnatura are marketed also in the stores of dm-drogerie markt and Tegut. These cooperations make half of the revenue. In 2012 Alnatura began to cooperate with Migros in Switzerland.^[3] Their newest collaboration consists of setting up of 30 new Alnatura branches throughout urban centre across Switzerland.^[4]

References

1. Biosupermarkt-Kette Alnatura knackt bei Umsatz 500-Millionen-Grenze. Die Welt, 8 December 2012 (in German)
2. First organic supermarket in Germany opened 25 years ago. Fresh Plaza, 11 October 2012
3. Alnatura: Ökologisch korrekt zum Erfolg. Frankfurter Allgemeine Zeitung, 10 November 2012 (in German)
4. Russo, Cédric. "Alnatura wird für Migros zum Kassenschlager", Neue Zürcher Zeitung, 31 March 2015. Accessed: 8 April 2015. (in German)