Anna Fendi
| Anna Fendi | |
|---|---|
| Born |
23 March 1933 Rome, Italy |
| Nationality | Italian |
| Occupation | Fashion designer |
Anna Fendi (born in Rome, 23 March 1933) is an Italian fashion designer and entrepreneur; along with her sisters Alda, Carla, Franca and Paola she has made the Fendi brand famous across the globe.[1][2][3]
She served as manager and coordinator of the design of Fendi collections and of licenses related to the brand.
Career
Born in Rome to Edoardo and Adele, she became passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. After her father’s death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards. Each sister will soon take on a specific role: Paola as the expert in fur, manufacturing, dying and tanning; Franca as Head Buyer and Store Manager at the store in Via Borgognona; Carla as Accounts Director and Press Office; Alda as Director of the furs atelier and workshop; Anna, as Head of Development and Licensing.
In 1960, she was responsible for the decision to concentrate the atelier, the showroom, the internal workshops and the selling area all in one place. All under the roof of a former theatre in Via Borgognona. This will become the historical Fendi Headquarters. In 1965, Count Savorelli di Lauriano put her in contact with designer, Karl Lagerfeld, with whom she formed a partnership. In 1970, the Fendi Collection is presented for the first time at Pitti in Florence, then in Milan Anna open a Fendi boutique within Bergdorf & Goodman Department Store in 1975. Under her creative supervision, new lines were created: the casual line “Ready to wear”, the menswear collection, several accessories lines and the homeware collection. At the same time she personally looks after all licenses for Italy and for abroad.
In 1993, her daughter Maria Silvia, creator of the Baguette handbag, joins her mother
In 2001, Fendi completes the merger with LVMH. Afterwards, Anna Fendi leaves the direction of the creative department to her daughter Maria Silvia Venturini Fendi, who will continue the partnership with Karl Lagerfeld in Fendi as Head of Accessories, Menswear and Childrenswear.
In October 2011, Anna is the first Italian woman to receive the prestigious IWF Hall Of Fame Award in Washington.
In 2012, along with her life partner Giuseppe Tedesco, she launches a selection of wines AFV – Anna Fendi.
Awards
- 1998 Knight of the Big Cross
- 2005 Career Award in Campidoglio
- 2008 Ettore Petrolini Award
- 2011 IWF Hall of Fame – First Italian woman to receive this
- 2013 Fuoriclasse Castagner Award
Fur costumes and accessories for cinema
| Year | Film | Direction | Costumes |
|---|---|---|---|
| 1974 | CONVERSATION PIECE | LUCHINO VISCONTI | P. Tosi e V. Marzot |
| 1975 | MAHOGANY | BERRY GORD | |
| 1975 | NINA | VINCENT MINNELLI | |
| 1976 | THE INNOCENT | LUCHINO VISCONTI | P. Tosi |
| 1980 | THE LADY OF THE CAMELLIAS | MAURO BOLOGNINI | P.Tosi |
| 1982 | LE BAL | ETTORE SCOLA | Altieri |
| 1982 | CHARIOTS OF FIRE | HUGH HUDSON | M. Cononero (oscar) |
| 1983 | NEVER SAY NEVER AGAIN | IRVING KERSHNER | |
| 1983 | AND THE SHIP SAILS ON | FEDERICO FELLINI | M. Millenotti |
| 1983 | ONCE UPON A TIME IN AMERICA | SERGIO LEONE | G. Pescucci |
| 1983 | LA TRAVIATA | FRANCO ZEFFIRELLI | P. Tosi |
| 1983 | ENRY IV | MARCO BELLOCCHIO | L. Taviani |
| 1985 | THE BERLIN AFFAIR | LILIANA CAVANI | A. Verso |
| 1986 | CHRISTMAS PRESENT | PUPI AVATI | M.Venturini |
| 1987 | TIMES OF INDIFFERENCE | MAURO BOLOGNINI | P.Tosi |
| 1987 | ALL’ULTIMO MINUTO | PUPI AVATI | |
| 1987 | GLI OCCHIALI D’ORO | GIULIANO MONTALDO | Nanà Cecchi |
| 1990 | THE GODFATHER 3 | F.F COPPOLA | M. Canonero |
| 1991 | IL CONTE MAX | C.DE. SICA | N.Ercole |
| 1993 | THE AGE OF INNOCENCE | MARTIN SCORSESE | G. Pescucci (oscar) |
| 1994 | NEMICI D’INFANZIA | LUIGI MAGNI | Lucia Magni |
| 1996 | TRE | C. DE. SICA | Nicoletta Ercole |
| 1996 | EVITA | ALAN PARKER | Penny Rose |
| 1997 | IL SINDACO | PUPI AVATI | M. Corazzari |
| 1997 | NESUNO ESCLUSO | MASSIMO SPANO | Paola Benedetti |
| 1997 | ONOREVOLI DETENUTI | GIANCARLO PLANTA | |
| 1998 | THE LEGEND OF 1900 | GIUSEPPE TORNATORE | Maurizio Millenotti |
| 1998 | TITANUS | JULIE TAYMOR | Milena Cononero |
| 2000 | FRANCESCA E NUNZIATA | LINA WERTMULLER | |
| 2000 | BEDAZZLED | HAROLD RAMAS | |
| 2000 | AUTUMN IN NEW YORK | JOAN CHEN |
References
- ↑ "Anna Fendi reflects on four decades in the fashion industry".
- ↑ "ANNA FENDI THE PATRON OF PTAK FASHION CITY".
- ↑ "Q&AWITH ANNA FENDI" (PDF).