Aoife McArdle

Aoife McArdle is an Irish writer and director. Her work includes music videos for Jon Hopkins[1][2][3][4][5] and U2[6][7][8][9] as well as television commercials for Honda,[10] Samsung[11] and Under Armour (with Bryce Harper and Cam Newton).[12] Her video for the U2 song 'Every Breaking Wave'[7][13] was nominated for Best International Music Video at the UK Music Video Awards 2015[14] and was publicly praised by Academy award winning directors Terry George, Alejandro González Iñárritu and Spike Jonze.[15][16][17] She was nominated for Best Director at the UK Music Video Awards in 2014 and nominated for Best Director at the Ciclope Festival 2016 . Her first feature-length film, 'Kissing Candice', is due to be released in 2017.[18][19][20]

Early life

Aoife McArdle grew up in Omagh, Northern Ireland.

She studied English Literature and Film at Trinity College, Dublin before going on to complete a Masters in Film & TV production at Bournemouth University. There she specialised in script-writing, directing, cinematography and lighting.

Her first music video as a solo director 'Isles' for Little Comets[21] won Best Music Video at Rushes Soho Shorts[22] in 2011 and was nominated for Best Indie Music Video and Best Editing at the UK Music Video Awards 2011.

Artistic style

Rather than feature the artist performing, her music videos often exist as narrative, short films written to accompany the artist's soundtrack.

She favours street-casting over the traditional method of using trained actors, frequently employing unknowns in the lead roles. Her narratives often centre around youth culture.

McArdle's visual style is characterised by distinctive, exterior locations, long, choreographed tracking and crane shots, low-key lighting and vivid colours. She favours anamorphic lenses and shooting on 35mm film in available light.[23]

Filmography

Music videos[24]

2015 'Every Breaking Wave' U2 [6][7][8][9][13]
2014 'Loop De Li' Bryan Ferry [20][25][26][27]
2014 'Half-Light' Wilkinson [28][29]
2013 'Open Eye Signal' Jon Hopkins [1][2][3][4][5][30]
2013 'Red Dust James Vincent McMorrow [31]
2013 'Glacier' James Vincent McMorrow [31]
2013 'Cavalier' James Vincent McMorrow [31][32]
2012 'Lesson Number Seven' Clock Opera [33]
2012 'Seraphim' Simian Mobile Disco [22]
2011 'Desire' Anna Calvi [34]
2011 'Isles' Little Comets [21]

Television commercials

2016 'Numbers' Under Armour
2016 'It Comes From Below' Under Armour [35]
2016 'Raise' Secret
2016 'The Question' Secret
2015 'Ignition' Honda [10]
2015 'See More, Feel More' Samsung [11]
2015 'Not A Moment Too Soon' Bulmers [36][37]
2014 'Street Riders' Halfords [20]
2014 'Major Moments' Gaelic Athletic Association/Electric Ireland [20][38]
2008 'Ideal Man' GQ Magazine

Short films

2013 'Italy, Texas: Wild Souls in the Hot, Blind Earth' Vice/55DSL [22][39][40]
2013 'Beyond the Fervent Heat' Design Forum [41]

Awards

References

  1. 1 2 Minsker, Evan (April 24, 2013). "Jon Hopkins' "Open Eye Signal" Video Features a Skateboarding Odyssey". Pitchfork. Retrieved 23 November 2015. "The first single from Immunity is called "Open Eye Signal", and it's eight minutes long. Its accompanying video was directed by Aoife McArdle." Evan Misker
  2. 1 2 Stout, Lyndy (April 26, 2013). "On the Road". One Point Four Magazine. Retrieved 24 November 2015.
  3. 1 2 Cut, Final. "Jon Hopkins 'Open Eye Signals' Director's Cut". Vimeo. Retrieved 24 November 2015.
  4. 1 2 Beta, Andy. "Jon Hopkins on His Stellar New Album 'Immunity'". MTV Hive. Retrieved 24 November 2015. "I find it really important to work with amazing visual artists for videos and sleeves – for example Aoife McArdle’s “Open Eye Signal” video is just the perfect visualization of the track." Jon Hopkins
  5. 1 2 "Musikvideo der Woche: Jon Hopkins – Open Eye Signal". detektor.fm. Retrieved 24 November 2015.
  6. 1 2 3 The Creator's Project. "Every Breaking Wave". Vice UK.
  7. 1 2 3 Grow, Kory (February 23, 2015). "U2 Relive Northern Ireland's Violent Past in 'Every Breaking Wave' Video". Rolling Stone Magazine. Retrieved 23 November 2015.
  8. 1 2 Munday, Rob (February 15, 2015). "Every Breaking Wave". Short of the Week. Retrieved 24 November 2015. Whilst U2’s involvement in this long-form music video from Northern Irish writer/director/photographer Aoife McArdle will almost certainly steal most of the headlines, strip away their participation in this project (and even their music) and you’d still be left with a powerful and assertive piece of filmmaking tackling themes of love and conflict. Taking its audience back to the streets of Northern Ireland in the early 1980’s, McArdle’s 13-minute film throws its viewers into the violent conflicts of the time, with its high-energy tempo and passionate-performances making it a short you don’t dare take your eyes off for one-second.
  9. 1 2 Payne, Chris (February 13, 2015). "Watch U2 Revisit Its Irish Punk Past in 'Every Breaking Wave' Short Film". billboard.com. Retrieved 24 November 2015. U2 teamed with Irish director Aoife McArdle and the Creators Project to bring two Songs of Innocence tracks to life via a longform music video.
  10. 1 2 Diaz, Ann-Christine (August 14, 2015). "Honda Blasts Off in Brand Campaign From W&K London". Creativity Online. Retrieved 22 November 2015.
  11. 1 2 "Let Samsung Take You Through Some Intense Emotions in Aoife McArdle's New Spot". Little Black Book. Retrieved 20 November 2015.
  12. ↑ "Bryce Harper Faces a Barrage of Numbers in Latest From Under Armour - Video - Creativity Online". Retrieved 2016-07-13.
  13. 1 2 U2. "Every Breaking Wave". IMDB.
  14. ↑ Gottlieb, Steven. "2015 UK MVA Award Nominees". videostatic.com. Video Static. Retrieved 23 November 2015.
  15. ↑ Tietjen, Alexa (February 13, 2015). "Get Ready for Valentines Day with a Romantic Irish love Story inspired by U2's 'Every Breaking Wave'". VH1. Retrieved 23 November 2015. “I had never seen anything by Aoife before but was really taken with this film. She captured that feeling and size of life of being a teenager and of first love so well. She drifts between the reality of friends and first love into fantasy so effortlessly and romantically. It’s a perfect little gem of a romance movie.” Spike Jonze “The piece is full of sound and fury. It contains all that a young artist’s work should: a lot of things to say and feel, said with fucking guts, vision and ambition. There is no fear in McArdle’s piece but plenty of humanity; shot and expressed with poetry without betraying the truth” Alejandro González Iñárritu “Aoife McArdle has pulled off one of the most difficult tasks facing any filmmaker; she has taken a Romeo and Juliet romance, set in the back streets and alleyways of Belfast, and created a universal story.” Terry George
  16. ↑ Jaremko-Greenwold, Anya (February 20, 2015). "Directed by Aoife McArdle and based on U2's song by the same name, the short film follows the love story of two teens in 1980s Northern Ireland". Indiewire. Retrieved 23 November 2015. The short has been praised by both Spike Jonze and "Birdman" director Alejandro González Iñárritu.
  17. ↑ Drohan, Freya (February 12, 2015). "Irish filmmaker tipped for success releases new short movie for U2 song". independent.ie. Irish Independent. Retrieved 23 November 2015. "The work of Irish Director Aoife McArdle has been praised by industry heavyweights including Spike Jonze and Alejandro González Iñárritu." Freya Drohan
  18. ↑ Roche, Simon (January 10, 2014). "Faces Of 2014: Aoife McArdle". State magazine. Retrieved 23 November 2015. "McArdle is already contributing so much to the way we have been enjoying music. Aside from the work with Hopkins, a triptych of short films for James Vincent McMorrow’s Post Tropical album is getting incrementally released, with one yet to come. The two artists she would ideally love to work with are poles apart (and will be revealed in our Faces e-publication coming soon) and she’s also diving head first into writing and directing her first feature film. 2014 will be a year of sweat and long days for her so keep watching the screens, and in due course, the awards shows." Simon Roche
  19. ↑ Barter, Pavel (March 19, 2015). "Scene that done that". Sunday Times. Retrieved 23 November 2015.
  20. 1 2 3 4 Meagher, John (November 23, 2014). "Epic TV ads that sell us Christmas cheer and festive fun". independent.ie. Irish Independent. Retrieved 24 November 2015. McArdle is currently at work on her first feature film and has just finished making a pop video for Bryan Ferry. She does not feel that her ad work - which also includes a striking one for Electric Ireland's sponsorship for the Minor Football and Hurling Championships - compromises her artistic merits as a filmmaker and points out that Christmas commercials, in particular, are getting ever more cinematic and ambitious.
  21. 1 2 Bec, Alex (September 20, 2010). "Aoife McArdle: The Isles". It's Nice That Magazine. Retrieved 22 November 2015.
  22. 1 2 3 4 5 6 Behind Magazine. "55DSL present ITALY, TEXAS a movie by Aofie McArdle". behindmagazine.com. Retrieved 24 November 2015. As a director, Aoife McArdle is part realist, part dreamer with an eye for beautiful imagery. Her directing style blends a documentary-like approach with cool, cinematic visuals and a mesmerising atmosphere. Thanks to a knack for humour and a bonafide love of film and literature, Aoife’s showreel has a healthy dose of wit and the brains to match. Aoife first made her name as a director in the world of commercials, making spots for the likes of Nike, GQ and Becks to name a few, and has so far been decorated with two Clios, a Cannes Lion and an award at The Art Director’s Club in Paris. Since venturing into the music video scene, Aoife has made waves with videos that include a hypnotic promo for Simian Mobile Disco and a stark picture of modern British life for Little Comets, which earned the RSSF Best Music Video title in 2011.
  23. ↑ MVOD. "INTERVIEW – AOIFE MCARDLE". mvod.tv. Retrieved 24 November 2015.
  24. ↑ Nason, James. "PLACE & COLOR, THE INCREDIBLE MUSIC VIDEOS BY AOIFE MCARDLE". Has It Leaked.
  25. ↑ Gee, Catherine (November 5, 2014). "Loop De Li exclusive video". telegraph.co.uk. The Telegraph. Retrieved 24 November 2015. The video for Loop De Li, the first single from Avonmore, is now available to watch exclusively on Telegraph.co.uk. Directed by Aoife McArdle, it imagines a wealthy American Psycho-style character in Britain (played by Sam Woodhams) who lives a playboy lifestyle and violently murders his friends.
  26. ↑ Diaz, Jesus (October 10, 2014). "Bryan Ferry's new video is an intriguing orgy of sex and violence". sploid.gizmodo.com. Retrieved 24 November 2015. The disturbing video directed by Aoife McArdle is great, featuring what it looks like a-clockwork-orangy, sexually-ambiguous young Ferry.
  27. ↑ Gil, Pacopepe (December 27, 2014). "Loop De Li. Bryan Ferry.". loff.it. "El videoclip de “Loop De Li” está dirigido por Aoife Mcardle, en cuyo currículo figura haber hecho clips para James Vincent McMorrow, Jon Hopkins, Simian Mobile Disco, Clock Opera, Anna Calvi o Little Comets. Con una ambientación muy cuidada nos presenta a un grupo de jóvenes con un comportamiento muy indulgente, que degenera en excesivo y que finalmente se les va de las manos y termina con trágicas consecuencias. Recuerda en algunos momentos la inquietante estética de la película del cineasta austriaco Michael Haneke, “Funny Games”.
  28. ↑ Hunger TV. "Premiere: Wilkinson – Half Light". hungertv.com. Retrieved 24 November 2015.
  29. ↑ Pedrosa, C. "Wilkinson, "Half Light" (Aoife McArdle)". topoftheclips.com. Top of the Clips. Retrieved 24 November 2015.
  30. 1 2 UK Music Video Awards. "UK Music Video Awards Winners 2013". ukmva.com. Retrieved 24 November 2015.
  31. 1 2 3 "La trilogie vidéo de James Vincent McMorrow enfin terminée". Les Inrocks. Retrieved 24 November 2015. C’est le genre de chose qui peut arriver quand on donne carte blanche à quelqu’un : il y a un an, alors que James Vincent McMorrow sortait son album Post Tropical, il annonçait que les clips seraient réalisés par l’Irlandaise Aoife McArdle et qu’il s’agirait d’une trilogie.
  32. ↑ Balfe, John (November 1, 2013). "James Vincent McMorrow unveils 'Cavalier', first video from new album 'Post Tropical'". Entertainment.ie. Retrieved 24 November 2015. The video was directed by Aoife McArdle, who has previously helmed offerings from the likes of Jon Hopkins, Beck and Anna Calvi, and was conceived as the first part of a trilogy.
  33. ↑ Marvilli, Joe. "Video: Clock Opera – "Lesson No. 7"". consequencesofsound.net. Retrieved 24 November 2015. Director: Aoife McArdle
  34. ↑ Bevan, David (June 22, 2011). "Anna Calvi: "Desire"". Pitchfork. Retrieved 24 November 2015. "Desire" is the latest single from London-based singer-songwriter Anna Calvi's self-titled debut, out now on Domino. In the Aoife McArdle-directed visual companion, the guitar-slinging chanteuse shakes a house with her crescendos.
  35. ↑ "Bryce Harper Faces a Barrage of Numbers in Latest From Under Armour - Video - Creativity Online". Retrieved 2016-07-13.
  36. ↑ Slattery, Laura (April 9, 2015). "Bulmers is slowing it right down for new advertising campaign". Irish Times. Retrieved 24 November 2015. The ad, which was filmed in Dublin, Wicklow and Clare, is produced by Antidote Films and directed by Irish filmmaker Aoife McArdle, who is known for her work on music videos, including the recent U2 single Every Breaking Wave.
  37. ↑ Mutiny Studios. "Bulmers - Not A Moment Too Soon". Vimeo. Retrieved 24 November 2015. Director: Aoife McArdle
  38. ↑ GAA, Electric Ireland. "Major Moments". Vimeo. Retrieved 20 November 2015.
  39. ↑ Frizzi Frizzi. "55DSL ti racconta come si vive in un'Italia di 1800 abitanti nel Nord-Est dello stato dei cowboy". frizzifrizzi.it. Retrieved 24 November 2015. Ed è andata (benissimo) per il Texas, con un cortometraggio girato da Aoife McArdle, regista irlandese specializzata in pubblicità e videoclip, qua in una sorta di stato di grazia, alle prese con la vita di un paesino sperduto e con tutte le sue meravigliose banalità, con l’amicizia e con l’amore, quello semplice e luminoso, tra due ragazzini (interpretati da Brenden Reza e Gillian Vanderslice, entrambi texani purosangue).
  40. ↑ Bang, Anna (February 23, 2013). "Italy, Texas | Aoife McArdle | 55DSL". Volt Magazine. Retrieved 26 November 2015.
  41. ↑ Stout, Lyndy. "Beyond the Fervent Heat: Interview with Aoife McArdle". onepointfour.co. Retrieved 24 November 2015.
  42. ↑ Ciclope International Festival of Craft. "2015 Winners". ciclopefestival.com. Retrieved 25 November 2015.
  43. ↑ Cameraimage International Film Festival. "Nominations". cameraimage.pl. Retrieved 25 November 2015.
  44. ↑ UK Music Video Awards. "Nominations". ukmva.com. Retrieved 25 November 2015.
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