BUT (retailer)

BUT
Type	Société par Actions Simplifiée
Industry	Retail
Founded	1972
Founder	Andre Venturini
Headquarters	Émerainville, Seine-et-Marne, France
Products	furniture, home decoration, major appliances, small appliances, consumer electronics
Revenue	€ 1.8 billion^[1] (2010)
Number of employees	6500 employees in stores and 300 at headquarters
Website	but.fr

BUT is a French brand of retail stores specialized in home goods, including furniture, large and small appliances, and consumer electronics.

History

The BUT brand was created in 1972 by André Venturini in Le Havre, France. With his son Michel, he rapidly expanded his network by using franchising. In 1982, there were 140 BUT stores, and in 2015, 280.

In 1987, Carrefour became a major shareholder of BUT; it sold its shares in 1993. In 1997, BUT was bought by the English company Kingfisher,^[2] which made it part of Kingfisher Electricals.

Since 31 March 2008, BUT has belonged to Decomeubles Partners, a company held by a consortium of Colony Capital, Goldman Sachs, and OpCapita.^[3]

Sectors

BUT stores offer three types of goods:

Furniture and home decoration, especially living room, bedroom, and kitchen
Home appliances, both major appliances and small appliances.
Audio-visual

Fidem is the company that manages the BUT card.

Slogan

Current: But, c'est NOUS ! 'BUT is us!'
Previously: "Vous êtes bien chez BUT" 'You're comfortable at BUT'; "On s'y retrouve tous!" 'Everyone meets at BUT'; "Choisissez bien, choisissez BUT" 'Choose well, choose BUT'; "Le juste prix" 'The right price'.

From 1989 to 2001, BUT was the official partner of the TV game Le Juste Prix (the French version of The Price Is Right), whence its slogan 'Le juste prix'.

Notes

External links

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