Betty Rides

Betty Rides was founded in 1993 by designer and women's snowboard apparel industry pioneer, Janet Freeman.[1][2] The company is based in Portland, Oregon and manufactures women's snowboarding outerwear,[3] gloves, hats, and streetwear. The company has a number of professional and amateur riders from around the world, including Olga Smeshlivaya, Charlotte Trundle, Danika Duffy, Taylor Bacci, Madeline Baker, Julianne Brackett, Karly Shorr, and Alex Fitch (2011-2012 team).[4])

Freeman originally began creating outerwear in response to her sister's request for women's snowboard pants, as there were no women's pants at the time.[5] Then, Freeman was making men's snowboard pants, under the brand name "TON A WAWA", and instead began making women's snowboard apparel. Betty Rides remains independently owned and is the only remaining independently owned women's specific snowboard apparel brand.[6]

Freeman got the name for the company from a surfer friend in the 90's, and added "Rides" to make it trademark specific and unique.

In 2010, Betty Rides is expanding their product line to women's specific snowboards.

See also

References

  1. ↑ "Sex Appeal: The Art of Allure in Graphic and Advertising Design: Steven Heller: 9781581150483: Amazon.com: Books". Amazon.com. Retrieved 2012-10-26.
  2. ↑ "Jibbing the Gender Order: Females in the Snowboarding Culture". Informaworld.com. Retrieved 2012-10-26.
  3. ↑ "Betty Rides Outerwear 2010-2011". Shayboarder.com. 2010-10-17. Retrieved 2012-10-26.
  4. ↑ "Betty Rides homepage". Bettyrides.com. Retrieved 2012-10-26.
  5. ↑ "Betty Rides Snowboarding Gear 2007 - 2008 Overview @ ABC-of-Snowboarding". Abc-of-snowboarding.com. Retrieved 2012-10-26.
  6. ↑ "Internet Archive Wayback Machine". Web.archive.org. Archived from the original on 2000-08-15. Retrieved 2016-09-03.


This article is issued from Wikipedia - version of the 11/1/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.