Beyond the Rack
| Private | |
| Industry | E-commerce |
| Founded | 2009 |
| Founder |
Yona Shtem Robert Gold |
| Headquarters |
New York City Montreal |
| Website |
beyondtherack |
Beyond the Rack is a North American online shopping company which operates a website that offers clothing, accessory, beauty and home decor products. The company was founded in 2009 and in 2014 had over ten million members.
In 2011, Internet Retailer magazine called it the fastest growing online retailer in the USA.[1]
In 2016, BTR went bankrupt, the site is currently offline and the company has filed for bankruptcy[2] Since the bankrupcy, the new company has failed to acknowledge the debts and responsibilities of the original company, even on minor customer service issues. Previously issued discount codes and legitimate customer refunds have not been accepted by the new BTR.
History
Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. The company is privately held with its offices in New York City and Montreal.[3]
Overview
Beyond the Rack visitors must be members in order to view the company’s merchandise. Products are grouped into sale "events" from a single brand or small groups of brands. An email is sent to all members prior to each event's start. Once launched, each of the events lasts 48 hours.
In 2013, the company had achieved sales in excess of $150 million.[4] Its investors include Panorama Capital, Highland Capital Partners, BDC Venture Capital, Export Development Canada, Tandem Expansion Fund, Rho Canada and Inovia Capital.[1][5]
Beyond the Rack
Beyond the Rack serves over ten million members in North America and offers merchandise from over 3,000 brands.[6] The website organizes 15 new sales each day.[7]
BTR Home
Launched in October 2011 as a subsidy of Beyond the Rack, BTR Home offers bed and bath, furniture, decor, kitchenware, wall art and home organizer brands, including U.S Polo Linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances and Denby dinnerware.[8]
References
- 1 2 "Beyond the Rack racks up another big round of financing". Internet Retailer, 10 November 2011. Retrieved 29 November 2011.
- ↑ http://www.techvibes.com/blog/beyond-the-rack-files-for-creditor-protection-2016-04-06
- ↑ "Beyond the Rack's Shtern delivers inspirational tale", Winnipeg Free Press
- ↑ "Montreal’s Beyond the Rack closes US$37M funding round". Financial Post, 9 November 2011. Retrieved 29 November 2011.
- ↑ "Beyond The Rack Secures $25 Million, Brings on New Exec", BetaKit
- ↑ Dusto, Amy. "Beyond the Rack raises $25 million". Internet Retailer, 31 December 2013.
- "How to get 70% off those killer heels (if you’re fast enough)". The Globe and Mail, 22 November 2011. Retrieved 29 November 2011. - ↑ Jackson, Brian. "Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud". IT Business, 9 June 2014.
- ↑ "Beyond The Rack Launches BTR Home". Canada Newswire, 7 October 2011. Retrieved 29 November 2011.
- "Transcript: How Beyond the Rack fashions its strategy", The Globe and Mail
- "How Beyond the Rack Used Social Media as a Customer Service Tool" Archived March 12, 2014, at the Wayback Machine., MarketingWise
- "Beyond the Rack conclut une émission de 25 millions". Le Devoir, 27 November 2013 (French)
- Bogart, Nicole. "Black Friday deals put Canadians in shopping mood, many go online". Global News. 28 November 2013.