Bite-Back

Bite-Back Shark & Marine Conservation

Founded	2004
Registration no.	Charity No. 1137772
Focus	Marine conservation
Location	London, UK
Method	End the profit opportunities for shark-derived products in the UK and lower consumer and retailer demand for threatened marine life.
Slogan	Defending the high seas on the high street
Mission	To halt the trade and consumption of vulnerable fish species, promote sustainable fishing, protect ocean habitats and inspire worldwide respect for the marine environment.
Website	www.bite-back.com

Bite-Back^[1] is a UK-based charity dedicated to shark and marine conservation which believes that over-fishing, coupled with the over-consumption of wild fish, are the two biggest threats facing the marine world. Through its work^[2] of defending the high seas on the high street it seeks to educate people about the issues facing the only truly wild items^[3] stocked by supermarkets and to empower its supporters to help change the way fish is consumed. The charity's goal is to encourage retailers to put conservation before commerce.

Founded in the UK in 2004 by Graham Buckingham^[4] the charity's online campaigns have primarily focused on encouraging restaurants and retailers to stop selling endangered fish species and make Britain's retailers shark-free. Bite-Back is working to ‘devalue’ a dead shark by ending the profit opportunities for all shark and shark-derived products in the UK including shark fin soup, shark cartilage, shark jaws, shark teeth and oils.^[5]

Consumer campaigns

Supermarket protests

Successes from its supermarket campaign include persuading Japanese-inspired restaurant chain Wagamama to remove shark from its menu,^[6] encouraging supermarket giant Asda to take shark off its shelves across the UK^[7] and Mary Berry - British chef, food writer and judge on the Great British Bake Off - to remove a shark recipe from her cookery book.^[8][9]

Hacked Off

Its 'Hacked Off' campaign, which aims to halt the sale of shark fin soup in the United Kingdom, inspired the London-based Michelin-starred Chinese restaurant Hakkasan to stop selling the controversial soup.^[10][11] As part of the organisation's quest to devalue a dead shark and make the UK shark-free, Bite-Back encourages its supporters to contribute to its 'shark sightings' map, a comprehensive collection of shops, fishmongers and restaurants which still continue to sell shark products.

In 2014 it worked with one of its fundraising partners, Sea Life London Aquarium, to capitalise on the Chinese New Year to rally supporters and raise awareness of shark finning by distributing ‘mis-fortune cookies’ containing special messages focusing on the issue.^[12]

No Fin To Declare

After collaborating with The Independent's Oscar Quine ^[13] to call a top London restaurant's shark fin supply into question, Bite-Back worked with Trading Standards and Westminster City Council to investigate their source. The Royal China Club was subsequently found to have been illegally importing shark fins for its £38 a bowl soup^[14] and its stock was confiscated and destroyed.^[15]

Having exposed a loophole in European legislation that allows anyone entering Europe to bring 20 kg of dried shark fins, the charity launched its No Fin To Declare campaign in April 2015. Bite-Back maintains that each 20 kg haul can make 700 bowls of shark fin soup and, at £180 per kilo,^[16] be worth over £3,600, prompting restaurants to abuse personal import allowances as a 'back door' for the unregulated introduction of shark fins to the restaurant trade.

The charity is currently working with the Marine Species Conservation team at DEFRA and Green MEP Jean Lambert to change the personal import allowance, re-evaluate the legislation and vote to make it illegal to bring any shark fins into the EU.

Recognition

• In 2014 Bite-Back secured a three-year partnership deal with Sea Life London Aquarium, including funding to develop further educational and engagement programmes. As part of this, the charity was presented with a designated area at the high-profile visitor attraction to deliver its campaign messages and also celebrated its tenth anniversary in October 2014 with a VIP birthday party.
• In 2012 Bite-Back worked with the international advertising agency Ogilvy & Mather to produce a TV commercial entitled "Fin - help end the horror". Created to highlight the barbaric practice of shark-finning, the advert^[17][18] was deemed too graphic for TV viewing.^[19] Receiving an 18-certificate cinema rating, the hard-hitting black and white ad went on to be shortlisted for a Panda award for 'best campaign film' at the Wildscreen Festival the same year.^[20]
• Bite-Back's shark fin soup campaign has received celebrity support from renowned chefs, including Gordon Ramsay and Hugh Fearnley-Whittingstall, Charles Clover, author of 'The End of the Line: How overfishing is changing the world and what we eat' plus British actor Martin Clunes.^[21]
• Its annual fundraising calendar also unites some of the world's most acclaimed underwater photographers, including David Doubilet, Brian Skerry, Alex Mustard and Doug Perrine.

References

1. "Shark and Marine Conservation". Bite-Back. Retrieved 2013-12-01.
2. "Issue 17 Eco Chat with BiteBack from the Archives of the Tanked Up Magazine". Tankedupmagazine.co.uk. Retrieved 2013-12-01.
3. "We'Re Wild About The Marine Environment". Bite-Back. Retrieved 2013-12-01.
4. Earth (2009-06-09). "Elle McPherson joins celebrities fighting for the world's endangered fish". Telegraph. Retrieved 2013-12-01.
5. "Shark Cartilage Capsules at Holland & Barrett". Vision Dive.
6. "Restaurant chain bans fish dish to help save sharks". Manchester Evening News. 2007-02-15. Retrieved 2013-12-01.
7. Clover, Charles (2004-11-09). "Asda ends shark sales". Telegraph. Retrieved 2013-12-01.
8. "Mary Berry pulls shark recipe from cookery book". Telegraph. Retrieved 2013-12-01.
9. "Mary Berry's shark recipe attacked on Twitter | Mail Online". Dailymail.co.uk. 2013-01-14. Retrieved 2013-12-01.
10. Taylor, Jerome (2008-09-03). "Hakkasan drops its famed £40 shark fin soup over ethics - News - Food & Drink". The Independent. Retrieved 2013-12-01.
11. "Hakkasan removes 'unethical' shark-fin soup from menu". Bighospitality.co.uk. Retrieved 2013-12-01.
12. Nelson, Kate (2014-02-02). "Shark fin soup protestors to rally at London Chinese New Year celebrations". London 24.
13. Quine, Oscar (2015-01-27). "Pot of gold: tasting the world's most expensive tea". The Independent.
14. Quine, Oscar (2015-04-19). "Illegal shark fins discovered at exclusive London Chinese restaurant". The Independent.
15. Pleasance, Chris (2015-04-21). "Shark fin soup on the menu in dozens of UK Chinese restaurants". Daily Mail.
16. Coles, Sarah (2015-04-21). "Shark fin soup on sale in the UK - exploiting loophole". AOL Money.
17. Avg.Score (2012-10-30). "Bite-Back 'fin' by Ogilvy & Mather London | View ad creative on Campaign". Campaignlive.co.uk. Retrieved 2013-12-01.
18. "Ogilvy & Mather Advertising » Blog Archive » Ogilvy's Haunting Film for Bite-Back Exposes Gory Truth about Shark Fishing". Ogilvy.co.uk. 2012-11-19. Retrieved 2013-12-01.
19. "Shark finning film too graphic for TV". Divernet. 2012-10-30. Retrieved 2013-12-01.
20. ""Fin" - Campaign Film from Bite-Back Shark and Marine Conservation · Causes". Causes.com. Retrieved 2013-12-01.
21. "Gordon fronts Bite-Back 'Soup-er' stars". Sportdiver.co.uk. Retrieved 2013-12-01.

External links

• Bite-Back Shark & Marine Conservation
• Bite-Back Facebook page