Bork (company)

BORK Elektronik GmbH
Private
Industry Home appliances
Founded 2001
Headquarters Moscow, Russia
Website www.bork.ru

Bork is a manufacturer of home appliances, trading in Russia, CIS countries and Poland. It is a significant producer of household appliances in Russia, in particular, its share of the Russian market of home juicers in 2009 has been estimated as 30-40%.[1] Registered as German company, operates mostly in Moscow, Russia. The company outsources manufacturing in Hungary, Germany, South Korea, China, Italy and France.[1]

Bork's product range includes electrical kitchen appliances, vacuum cleaners, heating, ventilation and air conditioning, electric fans, irons, hair dryers, and sports equipment.

History

In more recent times, Bork is spending 3-4 million dollars developing a network of monobrand flagship and boutique stores in prestigious areas of Moscow. Seven stores are currently being operated, with more to come in the future.[1][2]

Marketing Policy and Sponsorship

Bork marketing strategy is unique for the home appliances industry and is focused on supporting premium positioning of the product. Bork actively develops mono-branded flagship stores and boutiques; offers premium customer service including free delivery of products on Merсedes-Benz mini vans;[3] uses high impact highly visible billboards for outdoor advertisement; sponsors well known culinary-entertainment programs on TV ("SMAK"[4][5] on First Channel, "Eat at Home”,[6] “Breakfast with Julia Vusytskaya"). Bork was an official sponsor of the 2006 World Football Championship.[7] .[8]

Awards

In 2007 Bork won “Brand of The Year” award in the category of Household Appliances and recognized as a top 100 brand in Russia according to the World Brand Academy Rating[9]

Bork also won 'Article of the Year in Electronics' in the Retail Grand Prix '08.[10]

Interesting Facts

The Company officially sponsored the World Football Championship broadcast in 2006. [11]

On August 24, 2008, an official record in Russia was set for the largest volume of fresh apple juice prepared using a Bork juicer. During 9.5 hours of continuous juicing, 750 kg of apples were processed into 376 liters of juice. 6 people operated the juicer. This event was recorded in the Book of Russian records, which was certified with a relevant diploma. Discovery Channel crew recorded the entire event for a later national broadcast.[1]


References

  1. 1 2 3 4 Kungurov, Denis. "Squeeze the juice from the prestige of". Retrieved 26 November 2011.
  2. ↑ "The company "Bork Elektronik GmbH". Reference". Retrieved 26 November 2011.
  3. ↑ http://www.bork.ru/buy/
  4. ↑ http://www.pr-files.ru/items/index.php?id=1033
  5. ↑ http://www.1tv.ru/sprojects_edition/si23/fi11774
  6. ↑ http://www.rwr.ru/news/btl/btl_4908.html
  7. ↑ "BORK. Play to the last drop!". The Federation. Retrieved 26 November 2011.
  8. ↑ http://brand-academy.ru/rus/society.htm
  9. ↑ "Best Russian Brands Awards". World Brand Academy. Retrieved 26 November 2011.
  10. ↑ "Retail Grand Prix '08 - Highlights". Retrieved 26 November 2011.
  11. ↑ "officially sponsored the World Football Championship". Federacia.

External links

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