Bow & Arrow

For the projectile weapon system, see Bow and arrow.
Bow & Arrow
Founded 2009 (2009)
Founders Natasha Chetiyawardana
Ben Slater[1]
Headquarters Soho Square, London, United Kingdom
Website bowandarrow.com

Bow & Arrow is a growth consultancy and professional services company based in London, noted for having won the DBA Design Effectiveness Award for Service Design in 2015.[2] The company was founded by in 2009 by Natasha Chetiyawardana (formerly of TODA Corporation) and Ben Slater (formerly of Bartle Bogle Hegarty) under the name FH Innovation Ltd.[1] In November 2011 the organisation was renamed to Bow & Arrow Ltd, and is currently based in Soho Square.

Former clients for Bow & Arrow include Google, Barclays and Carphone Warehouse, with tasks such as providing different processes and tools into many juxtaposing organisations.[3] Nearly every strategic problem that a client might have might be resolved by Bow & Arrow by, for example, introducing new technologies, developing new coaching skills or generating new ideas.[4] Bow & Arrow divide problems into four sections: Growth Strategy, Proposition Development, Commercialisation, and Execution & Implementation.[5]

In 2015 Bow & Arrow were awarded bronze in the Service Design category at the DBA Design Effectiveness Awards for their design of Pin Point, "the UK's first tablet-based customer experience in a high street store".[2]

See also

References

  1. 1 2 "Natasha Chetiyawardana". London: Design Council. 2014. Archived from the original on 29 August 2014. Retrieved 7 August 2015.
  2. 1 2 "Winners/Service Design". London: Design Business Association. 2015. Archived from the original on 7 August 2015. Retrieved 7 August 2015.
  3. ↑ "Our Clients. Their Challenges". London: Bow & Arrow. 2014. Archived from the original on 21 August 2015. Retrieved 21 August 2015.
  4. ↑ "How Bow and Arrow can keep your Business on Target". Cardiff: Wales Online. 11 May 2012. Archived from the original on 21 August 2015. Retrieved 21 August 2015.
  5. ↑ "Why Choose Bow and Arrow for your business?". London: getwestlondon. 3 January 2012. Archived from the original on 21 August 2015. Retrieved 21 August 2015.

External links


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