Brand Breakout
 | |
| Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
|---|---|
| Language | English |
| Subject | branding |
| Genre | business |
| Publisher | Palgrave Macmillan |
Publication date | 2013 |
| ISBN | 978-1137467591 |
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]
See also
References
- ↑ "The emerging brand battle | The Economist". economist.com. Retrieved 2014-10-29.
- ↑ "Best Business Books 2013: Globalization | Strategy+Business". strategy-business.com. Retrieved 2014-10-29.
External links
- Brand Breakout
- Local brands pursuing global recognition
- Best Business Books 2013: Globalization
- China's Future in Brand Awareness
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