BreadTalk
 | |
| Public | |
| Traded as | SGX: 5DA |
| Industry | Food and beverage |
| Founded | 2000 |
| Founder | George Quek, Katherine Lee |
Number of locations | 836 stores (2013)[1] |
Key people |
|
| Revenue |
 SG$536.530 million (2013)[1] |
|
SG$21.564 million (2013)[1] | |
|
SG$16.139 million (2013)[1] | |
| Total assets |
SG$149.830 million (2013)[1] |
| Total equity |
SG$103.983 million (2013)[1] |
| Website |
www |
BreadTalk Group Limited (Chinese: 麵包新語; Chinese: 麵包物語; pinyin: Miànbāo Xīnyǔ or Miànbāo Wùyǔ) is a listed Singaporean bakery, founded in July 2000. It operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide variety of bread, cakes, buns and pastries. The group has a chain of 38 retail outlets island-wide in Singapore, with presence in Malaysia, Indonesia, Thailand, Philippines, Vietnam, Sri Lanka, Hong Kong, the People's Republic of China, Oman, Kuwait, Saudi Arabia, Jordan, Bahrain, India and Cambodia.
BreadTalk outlets
Indonesia
BreadTalk has more than 142 outlets in Indonesia.[2] The outlets are owned and managed by Johnny Andrean Group.[3][4]
Philippines
There are 29 BreadTalk outlets in the Philippines. The first outlet went operational on May 2004 at the Glorietta 4, Makati City.
Other brands
Din Tai Fung
BreadTalk is the franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung (鼎泰豐 for Singapore and Thailand). It opened its first restaurant in the upscale Paragon shopping mall and has opened 13 other outlets in the island, including one in Bishan and another in the basement annex of Raffles City. Din Tai Fung has 2 branches in Thailand.
Food Republic
The company has nine food courts in Singapore, situated in renowned shopping malls such as Wisma Atria, Vivocity and Suntec City. Overseas, there are food courts in Hong Kong (also in Silvercord of Canton Road, Tsim Sha Tsui), the People's Republic of China, Malaysia, Taiwan and Thailand
Toast Box
The company operates the Toast Box concept, which is a kampong kopitiam-style coffee houses serving mainly coffee and kaya toast among other more modern snacks. These Toast Box outlets are typically attached to a main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.
RamenPlay
RamenPlay is Japanese ramen restaurant and is a collaboration between BreadTalk Group Limited and Sanpou Co. Ltd, a Japanese company. RamenPlay has an overseas branch in Shanghai.
The Icing Room
The Icing Room claims to serve the first-ever "Design-It-Yourself" cakes and pastry.
Carl's Jr.
Four Carl's Jr. outlets were formed in Shanghai and Nanjing in the People's Republic of China with the partnership of BreadTalk Group Limited, Aspac F&B International Pte Ltd, Star Food Pte. Ltd.
BreadTalk got a franchise license from U.S. hamburger chain Carl's Jr. in March 2009. As of 16 December 2012 in Shanghai, has six branches, one in Nanjing, a total of seven stores and plans to open a chain of 100 restaurants in China in 2016.
J.CO. Donuts & Coffee
This group made Indonesia J.CO. Donuts & Coffee stores to Singapore with four branches in Raffles City Tampines, Bugis Junction, Junction 10.
Controversies
In August 2015, BreadTalk stopped selling soya milk previously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackaged Yeo's soya milk packet drink. The company had initially denied that they were misleading customers.[5][6] After the details had gone viral online, the company gained notoriety and eventually apologised for its actions.[7] On 7 August 2015, the Consumer Association of Singapore warned Breadtalk they would pursue action if the practice continued.[8][9]
Unknown to the majority of its customers in Singapore, Breadtalk was also caught selling food with expired ingredients. Worm-infested wheatmeal and butter two years past its expiry date were among shocking discoveries made by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.[10]
In March 2015, BreadTalk pulled buns commemorating Mr Lee Kuan Yew off shelves after receiving flak from the public.[11][12] BreadTalk apologised publicly[13] on its Facebook page.[14]
See also
References
- 1 2 3 4 5 6 "Financial Statement and Dividend Announcement For The Year Ended 31 December 2013" (PDF). BreadTalk Group Limited. 25 February 2014. Retrieved 26 March 2014.
- ↑ "Breaking Bread at Home and Abroad: It's Not Just Talk". EnterpriseOne. Archived from the original on 10 May 2010. Retrieved 21 April 2010.
- ↑ Johnny Andrean: Melahirkan Ide-ide Kreatif dari Jalan-jalan Archived 9 April 2010 at the Wayback Machine., Swa Sembada. Retrieved: 21 April 2010
- ↑ (Indonesian)
- ↑ "BreadTalk stops selling soya milk; confirms that item was repackaged from Yeo's packet drink". Retrieved 5 August 2015.
- ↑ "BreadTalk temporarily pulls bottled soya bean milk from shelves". Retrieved 5 August 2015.
- ↑ "BreadTalk says sorry for not-so-fresh soya milk". Retrieved 5 August 2015.
- ↑ "BreadTalk gets stern warning from Case". Retrieved 7 August 2015.
- ↑ "Soya milk 'mistake' a serious matter". Retrieved 8 August 2015.
- ↑ http://www.shanghaidaily.com/national/BreadTalk-client-of-firm-selling-expired-food/shdaily.shtml
- ↑ "BreadTalk apologises for Lee Kuan Yew commemorative bun". Retrieved 23 October 2016.
- ↑ "Singaporeans say BreadTalk's Lee Kuan Yew bun is in poor taste". Retrieved 23 October 2016.
- ↑ "BreadTalk pulls buns commemorating Mr Lee Kuan Yew off shelves after receiving flak". Retrieved 23 October 2016.
- ↑ "BreadTalk® Singapore Apology for Lee Kuan Yew's themed bun". Retrieved 23 October 2016.