Brenda Bence

Brenda Bence
Residence	Singapore
Education	Master of Business Administration - Harvard University – Harvard Business School (1991)[1]
Alma mater	Nebraska Wesleyan University (1983)
Occupation	Senior executive coach, author, motivational speaker[2]
Notable work	Master the Brand Called YOU,Would YOU Want to Work for YOU?, How YOU are like Shampoo series, Smarter Branding Without Breaking the Bank
Spouse(s)	Daniel Jackman[1]
Website	Brenda Bence

Brenda Bence is an American author, senior executive coach and branding expert.^[3][4]

Bence is the author of several books including Would YOU Want to Work for YOU?, Master the Brand Called YOU, the How YOU are Like Shampoo personal branding book series and Smarter Branding Without Breaking the Bank. Her books have won national and international book awards and have also been sold in more than 15 countries. Four of them have been translated into Mandarin.

Bence is a member of the Global Speakers Federation and the Asia Professional Speakers Association where she holds the highest earned distinction of CSPGlobal and Certified Speaking Professional (CSP), respectively.^[5][6] She is also a member of the International Coach Federation.^[7][8] She has been featured by national media outlets such as Financial Times, LA Times, The Street.com,^[9] Kiplinger’s Finance Newsletter,^[10] Smart Money, Investor’s Business Daily, Women Entrepreneur, Affluent,^[11] Par Excellence,^[12] Personal Excellence, and Leadership Excellence among others.^[13]

She is the President of Brand Development Associates (BDA) Int'l which she started in 2002.^[1] Prior to starting her own business, Bence worked at Procter & Gamble (P&G) in the USA, Europe, and Asia and at Mead Johnson Nutrition (then a Bristol-Myers Squibb company) as Vice President of International Marketing, where she was responsible for the branding and marketing strategy for 46 countries representing all of the markets outside the USA.^[1]

Board positions

• Independent Director, Member of the Audit Committee,^[14] Goodyear (Thailand) Public Company Ltd. 2005 - 2009^[15]
• President Board of Advisors (PBOA), Nebraska Wesleyan University. 2007 - 2013^[16]
• Co-Chair of PBOA, Nebraska Wesleyan University, 2010 - 2013
• American Chamber of Commerce of Thailand (AMCHAM) Board of Governors, 2005 - 2008

Awards

• Lincoln Northeast High School Distinguished Alumni, 2013^[17]
• Grand Prize Winner - Beach Book Festival Award, New York Book Festival - 2009^[18]
• Honorary Doctor of Law Degree, Nebraska Wesleyan University – 2003
• Young Alumni Achievement Award - Nebraska Wesleyan University – 2002^[19]
• Brenda Bence and BDA International have been ranked among the top 25 Independent Consultants/Trainers/Coaches in Leadership Excellence’s annual ranking of the top 500 leadership development programs in the world.^[20]
• GlobalCSP (Certified Speaking Professional) award from the Global Speakers Federation, 2014 ^[21][22]

Books

• Bence, Brenda (2014) Master the Brand Called YOU - The Proven Leadership Personal Branding System to Help You Earn More, Do More, and Be More at Work, Global Insight Communications, LLC. Pp 240. ISBN 978-0-9825-3537-0.
• Bence, Brenda (2014) Would YOU Want To Work for YOU? How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance, Global Insight Communications, LLC. Pp 200. ISBN 978-0-9825-3535-6.
• Bence, Brenda (2011) Smarter Branding Without Breaking the Bank – Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost. Global Insight Communications, LLC. Pp 168. ISBN 978-0-9825-3533-2.
• Bence, Brenda (2009) How YOU Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams. Global Insight Communications, LLC. Pp 280. ISBN 978-0979901058.
• Bence, Brenda (2010) How YOU Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love. Global Insight Communications, LLC. Pp 280. ISBN 978-0979901096
• Bence, Brenda (2008) How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work. Global Insight Communications, LLC. Pp 272. ISBN 978-0979901027.

References

1. Buddenberg, Roger (2010-05-20). "Thai chaos traps Neb. couple". Omaha World-Herald. Retrieved 2014-03-03.
2. "2013 Speakers" Archived March 4, 2014, at the Wayback Machine. CFA Institute. Retrieved 2014-3-3.
3. "Women of our World" Capitalist Chicks. Retrieved 2014-3-3.
4. "Unlock Your Potential" Archived May 20, 2014, at the Wayback Machine. UBS. Retrieved 2014-3-3.
5. "CSPGlobal" Global Speakers Federation. Retrieved 2014-12-29.
6. "Certified Speaking Professional (CSP)" Archived February 20, 2014, at the Wayback Machine. Asia Professional Speakers - Singapore. Retrieved 2014-3-3.
7. "Brenda Bence" ICF Singapore. Retrieved 2014-3-3.
8. "The "Power of Three" Coaching Brand Challenge" International Coach Federation. Retrieved 2014-3-3.
9. "Ten Steps for Maximizing Local Markets" The Street. Retrieved 2014-3-3.
10. "How Grads Can Compete in the Job Market" Kiplinger’s Finance Newsletter. Retrieved 2014-3-3.
11. "How Leaders Earn Brand-Loyalty for Life" Affluent. Retrieved 2014-3-3.
12. "Marketing and Business Strategy Advice For Women Business Owners from NAWBO" Par Excellence. Retrieved 2014-3-3.
13. "Brand Loyalty For Life" Outlook Business. Retrieved 2014-3-3.
14. "Resignations of Director" Stock Exchange of Thailand. Retrieved 2014-3-3.
15. "Appoint new MD, Audit Committee and IFA" Stock Exchange of Thailand. Retrieved 2014-3-3.
16. "President's Board of Advisors" Nebraska Wesleyan University. Retrieved 2014-3-3.
17. "LNE DISTINGUISHED ALUMNI" Lincoln Northeast High School. Retrieved 2014-3-3.
18. "Interview with Brenda Bence, winner of the 2009 Beach Book Festival Awards." NY Book Festival. Retrieved 2014-3-3.
19. "Young Alumni Achievement Award" Nebraska Wesleyan University. Retrieved 2014-3-3.
20. "Leadership Excellence 2012 Leadership 500" Pepperdine University. Retrieved 2014-3-3.
21. "CSPGlobal" Directory.espeakers.com. Retrieved 29 Dec 2014
22. "CSPGlobal-GSF" Global Speakers Federation. Retrieved 2014-12-29.

External links

• Brenda Bence Official site
• BDA International