CASisDEAD

CASisDEAD
Also known as CAS, Castro, Castro Saint, C from T
Origin Tottenham, London, England
Genres Rap, Grime, Electro, Synthpop
Occupation(s) MC, Producer, Director, Entrepreneur
Years active 2005–2007, 2012–present
Labels IMREALLYDEAD
Associated acts JME, Giggs, Merky ACE, Skywlkr, The Purist, In Da Hood

CASisDEAD, also known as CAS and formerly Castro, is a UK Rap/Grime MC, producer, visual director, entrepreneur from Tottenham, London.[1] The rapper is of Ghanaian and English descent.

CASisDEAD is the owner of the label imreallydead, through which he releases his own music. He began rapping in 2005 under the name Castro Saint,[2] a moniker he kept until 2007. In his first spell in music, Castro made no music videos.

He resumed a music career in 2012 under the name CASisDEAD.[3] Since returning to music in 2012 he has worn a mask during all public appearances and videos, this has led to speculation over his true identity and intentions in protecting it[2]

In 2013 he released his mixtape "The Number 23", a compilation of tracks from the previous two years featuring new remixes. In 2015 he released the EP "Commercial 2" as a cassette only release.

Musical career

Castro Saint

CASisDEAD began rapping under the name of Castro Saint in 2005, when he was 18 years old. During this period he produced, penned, and recorded tracks such as "Adolescence", "C from T", and "Drugs", which he based on his experiences of growing up in the streets of Tottenham and selling drugs.[3]

Castro stopped rapping in 2007 to pursue business ventures and run his pharmaceuticals business.[3] During this period he also recorded some songs with South London based grime crew In Da Hood. A bootleg collection of tracks recorded during this period was distributed on the internet enabling Castro's music output to remain accessible.

CASisDEAD

In 2012 CASisDEAD returned to music using the name CAS before switching to CASisDEAD approximately 18 months later. CASisDEAD returned with his crew the 'DEAD TEAM'.

CASisDEAD Stage Persona

Since his return in 2012, CASisDEAD has worn a skull mask in all public appearances. The rapper is typically seen in a Dead Team 'Face' hoodie, red beanie, and red vans in his music videos, merchandise, promotional materials, and during his performances[4][5]

In 2016 CASisDEAD adopted two additional silicone face masks to his stage persona. CAS is first seen wearing the second mask in his fleeting appearance in the "Simon" music video.[6]

CASisDEAD's third mask is a Freddy Krueger inspired silicone face & neck prothesis complete with silicone hands. CASisDEAD wears this mask in the "501" music video.[7]

The rapper has described his persona as a symbol of his personal struggles and his disillusionment with the social and political mainstream.[5]

DEAD TEAM

The DEAD TEAM is the support network behind CASisDEAD. The principle members of the DEAD TEAM are: creative director & in-house producer Cyrus (1MediaGroup); Mason (MasonisDead); video director ICOproductions; DJ Kyzer (SpecialKyz); creative director AfreeCanRAGE; BadgerB2; and music producer WVLEWNTRS.

The team are an integral part of CASisDEAD's live shows and always accompany him on stage.

Renea Campbell-Russell "Mello"

A central member of the Dead Team, Renea Campbell-Russell "Mello" died in June 2015 at the age of 26. Mello was a passionate supporter of CAS and his creative visions.[5] CAS has stated in an interview that the pain of his brother Mello's death motivates him to work even harder to fulfill his artistic vision.[8] In honour of Mello's life and legacy CAS and the DEAD TEAM use the hashtag #FOREVERMELLO.

Music Release

"The Number 23" mixtape (2013)

In December 2013, CASisDEAD released "The Number 23" mixtape which contains the majority of singles he released in 2012 & 2013.

The first music release of CASisDEAD's comeback was the rap "T.R.O.N." this was shortly followed by "Leon Best". CASisDEAD continued to release singles with accompanying self-directed videos throughout 2012 and into 2013.

CASisDEAD later released these tracks and various remixes as part of the mixtape The Number 23, the mixtape was also thought to contain some material previously intended for the unreleased "Commercial" album.[3]

CASisDEAD's lyrical versatility is witnessed in the songs that comprise his "23" mixtape where he raps across musical styles such as: grime, drum & bass, electro, jazz, soul, and the Bullitt film soundtrack.[3] For the singles included within the "23" mixtape, CAS has worked with several producers such as: Faze Miyaki (Play); Merky Ace; Nutty ; MssingNo (Drugs Don’t Work); Skywlkr (All Hallows’); and JME (Baraka & Cheese Slice remix).

"Commercial 2" EP (2015)

In September 2015, CAS issued a limited release of the "Commercial 2" EP, which was sold in cassette tape format via his website.[9] The Commercial 2 EP comprises 6 tracks: 1. Intro, 2. Colours, 3. Tick Tock, 4. Phonecall, 5. Dumb, 6. Outro

The synthpop production on Commercial 2 has been heavily influenced by the 1980s work of artists Gary Numan and Steve Strange. In Commercial 2, CAS raps emotionally bleak lyrics about his struggles with his narcotic-centred lifestyle.[8] CAS' dark lyrics are juxtaposed against the light catchy electronic production; this juxtaposition reflects the reality of dealing with the dark and light aspects of his everyday life.

CASisDEAD stated that he chose to release the EP in limited quantities and on cassette, as he felt that this suited the material and would make listeners appreciate it more, as they would have to work harder to get a copy.[8] As a treat for his fans, CASisDEAD streamed the Commercial 2 EP via "Twitch T.V." on November the 13th at 10 pm. There are no plans at present to release a digital version of the mixtape. However, as a measure to stop touts from exploiting his fans CAS provided a further limited release of the Commercial 2 cassettes on 23 December at 12pm via his website.[10]

Music Release 2016

"Simon"

CASisDEAD released the single "Simon" in January 2016 with an accompanying video.[6] The video is directed by CAS and styled as an episode of the current affairs programme Panorama. The track is produced by Skywlkr. The rapper's lyrics are delivered through the perspective of a long time drug user Simon who has lost everything due to his addictions and now "drifts between homelessness, prison and the hospital".[6] The character of Simon the drug addict has appeared in CASisDEAD's earlier songs. Simon is first mentioned in Castro's 2005 rap "Drugs" & he then features in CAS's 2012 rap "Drugs Don't Work".

"Before This" (LATERxCASisDEAD)

In May 2016, CASisDEAD released the upbeat single "Before This" with a highly stylised video directed by the rapper set around the domestic theme of grocery shopping & cooking.[11][12] In the video, the couple's shared domesticity contrasts with the lyrics of the song which focus on a light-hearted dalliance.[12]

The track is a collaboration between CAS & Later - a duo comprising London producer Drive Me Home (Dominik Binegger) and Norwegian singer/songwriter Linn Carin Dirdal.[12] The track is laced with an electronic beat reminiscent of 1980s synthpop (a musical style heavily influencing the Commercial 2 EP [8]).

501 Hollow & Heston (Giggs ft. CASisDEAD)

CASisDEAD features on two tracks on Giggs album "Landlord" released on 5 August 2016.[13] CAS raps on "501 Hollow & Heston" and also on "Lyrical Combat". The two rappers first collaborated in November 2015 when Giggs featured on a remix of CASisDEAD's "What's my Name?"[14] Giggs released "501" as the second single from his album with a video directed by CASisDEAD featuring the rappers in a car mechanic workshop.[7]

"Does It" (Tricky ft.CASisDEAD)

CAS features on Tricky's EP "Obia" released on 30 September 2016. CASisDEAD contributes his lyrics to a reworked version of "Does It" (the single is originally from Tricky's "False Idols" album). Tricky released "Does It" via the Noisey website on 21 September - a week before the release of the Obia EP.[15]

Music videos

CASisDEAD has directed several of his music videos. He is always involved in arranging the details of the music video's mise-en-scène - this includes setting the lighting, props, set design, right through to video direction.[8]

CAS has stated in an interview that his songs usually originate from a scenario he first sees in his mind; he then selects a suitable beat and creates a rap to capture his initial vision.[1]

"I'm a director before I'm a rapper. A lot of times, I have an idea for a video, and I'll shoot the video before I've even recorded the tune. I see the video, hear the beat and then write the song. The video is so important. A lot of people go outside with a shitty camera and shit lights and film a shit video, but you see it once and forget it. I'm trying to make short films. Music's just the soundtrack."[1]

CASisDEAD has directed the music video's for: "Charlotte"; "What's My Name?"; "Simon"; "Before This"; "501 Hollow & Heston". CAS has stated in an interview that he perceives himself to be, equally, a visual artist and rapper.[8]

Critical Reception

Critical reception for CASisDEAD's work has been positive and Loud and Quiet complimented his Commercial 2 EP for being fresh.[8]

WordPlay Magazine praised The Number 23 mixtape, stating that they felt that it was "in the top 3 UK releases" for 2013. The magazine also applauded "23" for being "exceptionally intelligent, great delivery and a mastery of story telling."[3]

In May 2015, the English producer The Purist stated in the Passion of the Weiss magazine, "I genuinely rate Cas as the best rapper to ever come out of England. Ever. I rate him that highly. I literally can’t speak any higher of his talent. To me, he’s a combination of Nas, Big L, Mobb Deep, and Dizzee Rascal."[16]

In December 2015 Mixmag compared the artist favorably to Mike Skinner, Giggs and Chuckie and stated that he was "quite possibly one of the best things to ever happen in British rap music".[17] And, in a 2016 radio interview, Dizzee Rascal paid tribute to Cas for being the best lyricist and pristine.[18]

In an interview with Global Rockstar Magazine in March 2016, Tricky lauded CASisDEAD for his originality stating, "See what Cas does, even if it sold a million records you’d still have to call it underground. Because it’s different. And he’s not playing by any rules".[19]

Select Discography

Mixtapes

EPs

Singles (2016)

References

  1. 1 2 3 "casisdead, the mysterious masked rapper emerging from the shadows of British music | read | i-D". i-D. Retrieved 2015-12-22.
  2. 1 2 "Pourquoi vous devriez vous intéresser à Casisdead". BBoyKonsian - Webzine - Shop - Boutique - Webradio - Productions - Hip-Hop - Reggae. Retrieved 2015-12-30.
  3. 1 2 3 4 5 6 "CASisDead : The Number 23". Wordplay Magazine. Retrieved 2015-12-29.
  4. ↑ "Pourquoi vous devriez vous intéresser à Casisdead". BBoyKonsian - Webzine - Shop - Boutique - Webradio - Productions - Hip-Hop - Reggae. Retrieved 2015-12-30.
  5. 1 2 3 "Loud And Quiet 73 (Vol. 3)". Issuu. Retrieved 2015-12-22.
  6. 1 2 3 "CASISDEAD Shares What Could Be His Most Harrowing Video Yet: "Simon"". Complex UK. Retrieved 2016-09-26.
  7. 1 2 "Giggs & CASIsDEAD cook up a visual for '501 (Hollow & Heston)' | RWD". rwdmag.com. Retrieved 2016-09-27.
  8. 1 2 3 4 5 6 7 "Loud And Quiet 73 (Vol. 3)". Issuu. Retrieved 2015-12-22.
  9. ↑ "Exclusive: CASISDEAD talks 'Commercial 2′, releasing his debut album and more". www.sbtv.co.uk. Retrieved 2015-12-29.
  10. ↑ https://twitter.com/casisdead/status/674565813660205057
  11. ↑ dontfckabout (2016-05-30). "LATER X CASISDEAD – "Before This"". dontfckabout. Retrieved 2016-09-27.
  12. 1 2 3 "LATER And CASisDEAD Team Up For The Surprisingly Smooth "Before This" Video". Complex UK. Retrieved 2016-09-27.
  13. ↑ "Giggs reveals tracklist and features from forthcoming 'LANDLORD' album | RWD". rwdmag.com. Retrieved 2016-09-27.
  14. ↑ "CASisDEAD Links Up With Giggs For The Director's Cut Of "What's My Name"". Complex UK. Retrieved 2016-09-28.
  15. ↑ "Hear "Does It", a Depraved and Beautiful Song from Tricky and CASISDEAD - Noisey". noisey. Retrieved 2016-09-26.
  16. ↑ "A Pyrex Scholar: An Interview with UK Producer The Purist...". Passion of the Weiss. Retrieved 2016-02-07.
  17. ↑ "- - Mixmag". Mixmag. Retrieved 2015-12-31.
  18. ↑ SwaysUniverse (2016-01-18), Dizzee Rascal on Making Hits & Absolutely Smashes the 5 Fingers of Death, retrieved 2016-09-26
  19. ↑ "Tricky in Interview | Global Rockstar Magazine". magazine.globalrockstar.com. Retrieved 2016-09-26.

External links

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