CJNW-FM

CJNW-FM
City Edmonton, Alberta
Branding Hot 107 FM
Slogan Edmonton's Hottest Music
Frequency 107.1 MHz (FM)
First air date October 6, 2009
Format Rhythmic top 40
ERP vertical polarization:
9,600 watts
horizontal polarization:
40,000 watts
HAAT 272 meters (892 ft)
Class C
Transmitter coordinates 53°31′54.7″N 113°46′52.2″W / 53.531861°N 113.781167°W / 53.531861; -113.781167Coordinates: 53°31′21″N 113°37′40″W / 53.52250°N 113.62778°W / 53.52250; -113.62778 (HOT 107)
Callsign meaning NeW (from their slogan and test name "NEW-FM")[1]
Owner Harvard Broadcasting
Website http://www.hot107.ca/

CJNW-FM (Hot 107, stylized as HOT 107) is a Canadian radio station, that broadcasts a rhythmic top 40 format at 107.1 FM in Edmonton, Alberta. Under the former owner John Charles Yerxa, the application received approval on October 17, 2008. CJNW started testing on September 16, 2009, and was officially signed on air on October 6, 2009.[1][2] John Yerxa is the son of Hal Yerxa, a former broadcaster at CFCA-FM, and was the only local station owner in Edmonton.[3] On December 21, 2011, the CRTC approved the sale of CJNW-FM to Harvard Broadcasting who also own CKEA-FM.[4]

Ownership

The CRTC approved the sale of Hot 107 to Harvard Broadcasting on December 21, 2011. Former owner John Charles Yerxa said in a statement "Although health circumstances factored into my decision to sell, in selecting Harvard, I truly believe I am doing what is best for my staff and the local Edmonton radio market".[5]

Competition

Since it was launched in October 2009, Hot 107 has been doing marketing directly targeted at CHBN-FM (91.7 The Bounce), such as launching the station with "10,000 songs in a row", compared to The Bounce's commercial frequency, playing an hour-long afternoon DJ mix, and also some parodies to The Bounce's bumpers, such as "I just bounced to the new Hot 107".

The Bounce remained firm on their slogan by emphasizing station in their slogan, "Edmonton's #1 Hit Music Station", while Hot 107's slogan, "Edmonton's New Hit Music Channel", has emphasis on the new. The Bounce has since added more new international hits such as Rihanna's S&M and Cee Lo Green's "Forget You". The morning show with "Pepper and Dylan" only retained the conversational format, until Pepper and Dylan's resignation April 9, 2010, and The Bounce's half-hour afternoon mix show was moved to 9pm and re-branded as the 9 o'clock Shake. The 5 O'clock Traffic Jam was replaced with the Bounce's Top 5 at 5 featuring the 5 biggest hits of the day.

On February 23, 2010, the hot adult contemporary station CKNO-FM (102.3 Now! Radio) launched. It plays some similar artists as Hot 107, such as Lady Gaga, The Black Eyed Peas, and Ke$ha, however, because a majority of Now's playlist is different from Hot 107's, and the presence of on-air personalities, it is not a major competitor.

On February 3, 2011, The Bounce introduced Commercial Free Mondays once again, it existed when CJNW launched, but however was cancelled in 2010. The next day, February 4, CFMG, formerly 104.9 EZ Rock, dropped Adult Contemporary to become Contemporary Hit Radio 1049 Virgin Radio, having the same format as its CHBN-FM rival.

References

  1. 1 2 Yerxa's HOT 107 Launches
  2. ↑ Broadcasting Decision CRTC 2008-288
  3. ↑ Marty Forbes (December 13, 2010). "Edmonton media landscape changing". Edmonton Sun. Retrieved December 13, 2010.
  4. ↑ Sandra Sperounes (December 21, 2011). "Edmonton's Hot 107 sold to Regina broadcaster". Edmonton Journal. Retrieved December 21, 2010.
  5. ↑ Sandra Sperounes (December 21, 2011). "Edmonton's Hot 107 sold to Regina broadcaster". Edmonton Journal. Retrieved December 21, 2010.

External links

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