CR Snow
 | |
| Industry | Brewing |
|---|---|
| Founded | 1993 |
| Headquarters | Dongcheng, Beijing, China |
Key people | Humor Wang (General Manager)[1] |
| Products | Beer |
| Parent |
China Resources Enterprise (51%) SABMiller (49%)[2] |
CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. It is a joint venture between China Resources Enterprise and the UK based multinational SABMiller.[3] It is the largest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]
History
In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]
Brands
Snow beer in a bottle and a can
CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]
See also
References
- 1 2 "About us - China". SABMiller plc. Retrieved 20 September 2011.
- ↑ "SABMiller forms new China JV". Independent Online. 18 August 2011. Retrieved 30 September 2011.
- ↑ "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. Retrieved 30 September 2011.
- 1 2 "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. Retrieved 30 September 2011.
- ↑ "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. Retrieved 30 September 2011.
- ↑ "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. 22 August 2011. Retrieved 30 September 2011.
External links
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FFlagship brands GGlobal brands 1Joint venture between SABMiller (49%) and China Resources Enterprises (51%) 2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%)  Category | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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