Circle research

Overview

Circle Research is a B2B market research company based in London. Marketing Week[1] has identified them as one of the UK’s 50 largest research agencies and they were named 'Best Market Research Agency' in the 2012 RAR Awards.[2]

History and notable developments

The company was founded in 2006 by Andrew Dalglish, Beth Pearson and Victoria Tiller, all former employees of WPP.[3] Dalglish and Pearson now act as joint Managing Directors. In 2007 David Willan, co-founder of the UK’s largest B2B research agency BPRI (now part of Millward Brown), was appointed Chairman and has remained in this post since.[4] In 2013 the company became an affiliate member of the BBN Network.[5]

Not-for-profit work

Alongside commercial work for clients like Farnell element14, Ericsson and Randstad,[6] Circle Research has published a number not-for-profit and public benefit studies. These include ‘People or Profits’[7] (a report on business volunteering in association with charity partners Heart of the City and Involve), ‘The B2B Barometer’[8] (a study of trends in B2B marketing in association with the Institute of Direct and Digital Marketing and the Business Marketing Collective) and ‘SMEs and Competitiveness in the Digital Age’[9] (a study of how small businesses are using technology for the EU40 group of MEPs, supported by Vodafone)

External links

Circle Research's official website

References

  1. ↑ "Marketing Weeks's Market Research League Table 2009". Marketing Week. Archived from the original on January 7, 2010. Retrieved 28 May 2015.
  2. ↑ "RAR Awards 2012: Winner and Finalists for Market Research". Recommended Agencies Register. Retrieved 28 May 2015.
  3. ↑ "Circle rounds on B2B markets". Research Live. Retrieved 28 May 2015.
  4. ↑ "BPRI boss goes full circle". Research Live. Retrieved 28 May 2015.
  5. ↑ "Circle Research become the first added value associate of bbn". BBN. Retrieved 28 May 2015.
  6. ↑ "Circle Research case studies". Circle Research. Retrieved 28 May 2015.
  7. ↑ "People or Profits". Community Action Southwark. Retrieved 28 May 2015.
  8. ↑ "The B2B Barometer". The IDM. Retrieved 28 May 2015.
  9. ↑ "SME competitiveness in the digital age". EU 40. Retrieved 28 May 2015.
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