Cliff Bowman
Cliff Bowman (born 1950) is the Professor of Strategic Management at the Cranfield School of Management at Cranfield University. His academic interests are in competitive strategy, dynamic capabilities, strategy processes and the development and leveraging of strategic assets.
Bowman is also a founding director of Stratevolve, a niche strategy consulting firm that works with individual executives and management teams to develop effective business strategies, resolve complex business issues and deliver effective change. Bowman graduated from Liverpool University in 1973 with a BA (Hons) in Economics, a Diploma in Business Studies, and a MBA. He also has a PhD from Cranfield University.[1]
With David Faulkner, Bowman developed a model used in marketing to analyse the position of a company. This model is known as Bowman's Strategy Clock. The tool is as an elaboration of the three Porter generic strategies on which Bowman has noted his criticism.[2] It represents eight possible strategies in four quadrants defined by the axes of price and perceived added value. The resulting star shape is reminiscent of a clock face, giving this tool its name.
He is also the author of 9 books and numerous articles, and has delivered keynote speeches at conferences around the world.
Publications
Books
- Value Creating Corporate Leadership, Butterworth Heinemann 2007 (with K. Ward and A. Kakabadse)
- Developing World Class Corporate Strategies, Butterworth Heinemann 2005 (with K. Ward and A. Kakabadse)
- Strategy in Practice, Prentice Hall Europe, 1998.
- Competitive and Corporate Strategy, Irwin, 1996 (with D. Faulkner).
- Management in Practice: A Framework for Managing Organisational Change (with M. Jarrett), June 1996.
- Managing Strategy, Macmillan, 1995, (with D. Asch).
- The Essence of Competitive Strategy, Prentice Hall, 1994, (with D. Faulkner). Translated into Spanish, Russian, Chinese, Czech, Romanian, Korean, Bulgarian and Japanese.
- The Essence of Strategic Management, Prentice Hall, 1990, translated into Spanish, Russian, Chinese, Czech, Romanian, Korean and Japanese.
- Readings in Strategic Management, Macmillan, 1989, (with D. Asch).
- Management in Practice, Heinemann, 1987, (2nd Edition 1993).
- Strategic Management, Macmillan, 1987, (with D. Asch).