Close range marketing

Close range marketing, commonly referred to as CRM, is a form of proximity marketing. Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business. It commonly uses bluetooth technology to transfer content to cellular devices or laptops within the range of the transmitter. [1] While Bluetooth is the most common means of transmitting, other signal types such as Wifi and FM are becoming more common.

References

  1. ↑ Jason Montoya, "Close Range Marketing" (Video), https://www.youtube.com/watch?v=uWzUwJ5de9k


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