Dhingana

Dhingana
Private
Fate Acquired (March 14, 2014)
Founded 2007
Founder Snehal Shinde
Swapnil Shinde
Area served
 Worldwide
Key people
 Swapnil Shinde (Co-Founder & COO)
Snehal Shinde (Co-Founder, President, CTO, Founding-CEO)
Rohit Bhatia (CEO)
Products Dhingana.com, Dhingana apps for iphone, Android, BlackBerry, Nokia, Windows phone and tablets
Services Online and Mobile Streaming Music Service
Website www.dhingana.com

Dhingana was an online Music streaming service founded in 2007, that provided a variety of Indian music to listeners worldwide.[1] It offered a library of over 1 million free on-demand songs, in over 42 Indian languages and genres. By December 2013, Dhingana had over 10 million active unique users.[2] Dhingana was acquired by online music service Rdio on March 14, 2014.[3] Dhingana founders Snehal Shinde and Swapnil Shinde joined Rdio's[4] executive team as Vice Presidents to lead India and emerging market expansions.

A report in late 2012 announced that Dhingana averaged 200,000 new users who join each month, contributing to a monthly total of 100 million minutes of music streamed on the site.[5]

Company history

Launched in 2007, Dhingana was founded by brothers Snehal and Swapnil Shinde, and Sushil Choudhari,[6] former employees of Yahoo, Symantec and Microsoft, who started the company based on their love of Bollywood and Indian music.

Rohit Bhatia, formerly of Ericsson and Seamless, was appointed as CEO of Dhingana in February 2013, as Snehal Shinde and Swapnil Shinde remained President/CTO and COO/VP Products respectively.[7]

The service was based out in Silicon Valley’s Sunnyvale with offices in Pune, India.[8]

Dhingana’ is a word from the Marathi language which means joy, zeal and frenzy.[9]

References

  1. ↑ http://launch.it/launch/dhingana-enriches-catalogue-with-international-music-and-surpasses-1-million-songs/
  2. ↑ http://techcrunch.com/2013/10/03/indian-streaming-music-dhingana-claims-9-million-monthly-unique-visitors-as-it-hones-its-competitive-strategy/
  3. ↑ http://www.rdio.com/press/rdio-acquires-dhingana-with-plans-to-launch-in-india-/
  4. ↑ "Rdio (Dhingana) Now Available In India - Listen Indian Songs Online". http://www.wapmasterszone.com. www.wapmasterszone.com. Retrieved 4 February 2015. External link in |website= (help)
  5. ↑ http://blog.dhingana.com/2012/10/30/betakit-dhingana-adds-7m-reaches-15m-monthly-users-for-bollywoods-version-of-pandora-2/
  6. ↑ http://www.crunchbase.com/company/dhingana
  7. ↑ http://www.marketwire.com/press-release/dhingana-appoints-rohit-bhatia-chief-executive-officer-1757465.htm
  8. ↑ http://blackberry.ulitzer.com/node/2283629
  9. ↑ http://www.marathidictionary.org/meaning.php?id=31123&lang=Marathi
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