Karmarts
| Public | |
| Traded as | SET: KAMART |
| Industry | Commerce |
| Founded | May 11, 1982 |
| Headquarters | 81-81/1 Soi Phetchakasem 54 Yak 3, Bang Duan, Phasi Charoen, Bangkok, Thailand |
Number of locations | 30 shops |
Area served | Thailand |
Key people | Wiwat Theekhakhirikul (CEO) |
| Revenue |
 BT฿441.99 Million (2011) |
|
BT฿125.96 Million (2011) | |
|
BT฿109.29 Million (2011) | |
| Total assets |
BT฿707.44 Million (2011) |
| Total equity |
BT฿442.43 Million (2011) |
| Website |
www |
Karmarts, formerly known as DiStar Electric Corporation, is an importer and distributor of multi bands cosmetic goods and beauty products.[1] Working towards the vision of becoming a leading cosmetic brand that fulfills all beauty needs of modern females, KARMART is constantly driven to invent unique and outstanding products to meet needs of various target markets and be the ultimate provider of "Unique Beauty Solution" to all. The company once was a manufacturer and distributor of electronic goods under the brand DiStar.
History
The company was established as DiStar Electric Corporation on 11 May 1982 and registered as a public company on 18 March 1994. The company was listed on the Stock Exchange of Thailand on 31 December 1994.
About
Karmarts Public Company Limited (KARMART) operates core businesses in the fields of import, manufacturing and distribution of cosmetics and consumer products on an international scale. Key products can be generally segregated into two groups: (1) international brands solely distributed by KARMART within Thailand territory and (2) domestic household brands whose trademark rights belong with KARMART. For the latter, the company plans and executes the concept and development of each brand through multinational product development teams across Thailand and Korea, effectively tapping on the teams' solid understanding in global trends and consumer behavior. This facilitates consistent creation of new innovative products which meet the imminent needs of target markets across Asia. The primary objective of the business lies in the conception of new products which deliver aesthetic appeal and unique beauty solution to customers, thereby allowing mass consumers to enjoy shopping for each and every category of beauty products to satisfy their customized needs. Underlying the primary objective is KARMART's promise to deliver high quality products produced across the globe at reasonable prices affordable to all. Following excellent market responses from consumers in 2014, the company has since dedicated resources to the expansion of manufacturing factory locally.
In terms of distribution channels, the company maintains an extensive distribution network nationwide encompassing both wholesale and retail sales, e.g. cosmetic store, supermarket, pharmacy etc. Modern trade channels also constitute a strong arm in distribution and strategic collaborations have been established with 7-Eleven, Watsons, Lotus etc. In addition, KARMART products are widely distributed across Thailand through 54 franchisee cosmetic retailers operating under the name "KARMARTS", all of which are managed centrally to exhibit the same brand image, style and layout and implement consistent operating systems to meet the needs of consumers.
Outstanding performance from within domestic market motivated KARMART to expand operations abroad since 2013. The expansion started with Southeast Asia and has conquered a total of 9 other Asian markets to date, including Singapore, Malaysia, Cambodia, Myanmar, Vietnam, Laos, Philippines, Indonesia and China. The ultimate goal of the company is to be "One of the Leading Branded Beauty Providers for Everyone Worldwide" and rise to Asia's number one cosmetic player in the foreseeable future.
Milestones
2009
Commenced import of cosmetic, skin care and other consumer products for distribution in various channels under "Karmarts" trademark, and concurrently operated automobile and NGV businesses which were launched in previous years
2010
Achieved annual sales growth exceeding 100% in "Karmarts" cosmetic business
2011
Officially updated company's name from Distar Electric Corporation Public Company Limited to Karmarts Public Company Limited with the Stock Exchange of Thailand
2012
|Strategized manufacturing and distribution of cosmetic, skin care and consumer products as primary business
2013
Expanded distribution channels and ventured into export markets with Asian countries as key focus
2014
Enhanced overseas distribution through strategic alliances with high potential business partners; Commenced product Research and Development under "JKOS Laboratory Company Limited" which focuses on manufacturing of cosmetic, perfume, beauty appliances and accessories; Embarked real estate business with "The Iconic Property Company Limited" as an alternative to the company's investment portfolio
2015
Established joint venture with Karmarts Vietnam Company Limited as part of key expansion plan
References
- ↑ "Karmarts Public Company Limited". www.karmarts.co.th. Retrieved 2016-09-22.