Dreffa

Montres Dreffa SA
Wholly owned subsidiary
Industry Watchmaking
Founded 1874
Headquarters Geneva, Switzerland
Key people
 Armand Dreyfus(founder)
Jacques Maguin (CEO)
Mark Haus (President)
Products Wristwatches
Parent TGX Holdings
Website Dreffa.com

Dreffa makes high quality luxury Swiss watches. The name is a trademark owned by TGX Holdings.[1]

History

In 1874 Armand Dreyffus established Dreffa in Genève, Switzerland as Montres Dreffa, SA. Montres meaning watches in French and Dreffa which was derived from his name DREyFFus A.[2] In 1924, Dreyffus sought to expand the market outside of Switzerland and the name was changed to Dreffa Watch Co, SA.

In 1946 Montres Dreffa, SA registered the name Dreffa Watch [3] in the USA and started selling its highly reliable and luxury watches in the USA under the Dreffa name. The logo was changed to include the word Geneve to showcase the Swiss quality of the watches. However, In 1975 during the quartz crisis Montres Dreffa, SA suffered along with hundreds of other Swiss watch companies and reduced production of its fine watches as the market for mechanical watches declines in favor of quartz movements. The factory was based at 30 Rue du Stand, Genève

In 1985 Jacques Maguin acquired the Dreffa brand and updated the logo to include a D with clock-hands inside at 10:10.

Dreffa Watches with its Swiss inheritance enjoys a prominent place in the world of watches history for its beautiful designs, fascinating shapes and meticulous attention to detail.

Collections

The high quality and durability are maintained in all Dreffa watches. There Swiss inheritance is markedly profoundly by the reliability and proficiency of the impeccable designs. The standard of quality only elevated with time and soon enough a variety of complex specifications were introduced.

The solid gold cases were immensely appreciated. The high grade movement with the simplicity of design and manufacture made it a much sought after brand. Other watches included triple date moon phase chronograph, diamond and jewel embedded feminine watches, Dreffa Swiss 200 meter Professional Divers ATM Watch, Dreffa Geneve Swiss Gold Plated Classic Men's Watch, Dreffa 17-Jewel 10-Karat Gold-Plated Bezel Ladies' Wrist Watch, VTG 1950's Dreffa Geneve YGF


A Dreffa watch from the 60's-70's

Present Day

In 2014 TGX Holdings acquired the Dreffa brand trademark. Yehuda Fulda, Chairman of the Board of TGX Holdings, brought in Mark Haus to oversee operations. Mr. Fulda's vision to refocus the brand to building luxurious watches that are mid luxury market priced. Besides manufacturing in Genève watches will be manufactured in Glashütte as well.

References

  1. ↑ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2016-11-13.
  2. ↑ "The smaller watch brands: Dreffa · Watch Blog". Vintage Watches by SomeTimeAgo. 2016-01-20. Retrieved 2016-11-13.
  3. ↑ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2016-11-16.

(Resourced from NAWCC Message Board)

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