Dutch Bros. Coffee

Dutch Bros. Coffee
Privately held
Industry Drive-thru restaurants
Restaurants
Retail coffee
Retail beverages
Founded Grants Pass, Oregon (February 12, 1992 (1992-02-12))
Founder Dane Boersma
Travis Boersma
Headquarters Grants Pass, Oregon, U.S.
Number of locations
 271[1]
Area served
 Western United States
Products Whole bean coffee
Made-to-order beverages
Bottled beverages
Merchandise
Smoothies
Services Coffee
Revenue Increase US$78 million (FY 2010)[2]
Website www.dutchbros.com

Dutch Bros. Coffee is a privately held drive-through coffee chain headquartered in Grants Pass, Oregon, United States, with company-owned and franchise locations throughout the western United States. Dutch Bros. is the country's largest privately held, drive-through coffee chain,[3] with 271 stores in 7 western U.S. states.[4]

History

Company stand in Hillsboro, Oregon

Dutch Bros. was founded on February 12, 1992[5] by brothers Dane and Travis Boersma, third-generation dairy farmers in Grants Pass, Oregon. They bought an espresso machine and experimented with a hundred pounds of coffee in their empty milk house in Grants Pass. After a month of handing out free samples to friends and family, the duo began serving up mochas and lattes at a pushcart set up in downtown Grants Pass. They named their company Dutch Brother's [sic] Coffee Company, or Dutch Bros. Over the next few years, permanent kiosks opened in other parts of the city, including a coffeehouse a few blocks from the original stand.

Dutch Bros. roasts all their own coffee, a three-bean blend sourced from direct relationships with Salvadorian, Brazilian, and Colombian coffee plantations. Flavored coffee drinks are made from ingredients such as Torani syrups, a blend of Dutch Chocolate milk, Oregon Chai, Pacific soy milk, and Harney & Sons teas.[6] In October, 2014, the company announced the release of Dutch Bros. Single-Serve Cups compatible with Keurig-style brewers.[7]

Franchising

Dutch Bros. franchising is available to existing franchisees and employees only. An employee or franchisee must meet certain requirements before being able to apply for a franchise.[8]

Media

On the November 15, 2013, episode of CBS' Undercover Boss, the co-founder Travis Boersma went undercover in his stores and to one of their El Salvadorian plantation suppliers, El Olvido plantation, which supplies them with roughly 25% of their coffee beans.

Charitable causes

In October 2009, co-founder Dane Boersma died of Lou Gehrig's disease. In his honor, all locations annually donate one designated day's proceeds to the Muscular Dystrophy Association. In 2013, $271,579 was donated to MDA for research and family services funding.[1] The company also participates annually in a "Buck for Kids Day", when part of the proceeds benefits regional non-profit organizations. In 2011, over $93,000 was raised for this cause. In addition to specific causes, 1% of gross sales is invested into the community by each retail location. Another cause Dutch Bros. raises money for is Breast Cancer Awareness.

See also

References

  1. 1 2 "Dutch Bros. Coffee Offering DB Single Serve Cups". dutchbros.com.
  2. ↑ Goldfield, Robert (July 29, 2011). "Oregon private companies take wild ride". Portland Business Journal. Retrieved 2014-06-13.
  3. ↑ http://dutchbros.com/AboutUs/
  4. ↑ Dutch Bros. Coffee Offering DB Single Serve Cups
  5. ↑ "Tactics: Dutch Bros. Rejects The Corporate Grind". OregonBusiness.com. Retrieved 2013-02-21.
  6. ↑ "Dutch Bros. Coffee | Drive-Thru Coffee | Company Information". dutchbros.com. Retrieved 2012-11-02.
  7. ↑ Dutch Bros. Coffee Offering DB Single Serve Cups
  8. ↑ Culverwell, Wendy (August 14, 2014). "How Dutch Bros. grew from a pushcart in Grants Pass to a $150M coffee mainstay". Portland Business Journal. Retrieved 15 August 2014.
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