Dynamic capabilities

In organizational theory, dynamic capability is the capability of an organization to purposefully adapt an organization's resource base. The concept was defined by David Teece, Gary Pisano and Amy Shuen, in their 1997 paper Dynamic Capabilities and Strategic Management, as "the firm’s ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments."[1]

The term is often used in the plural form, dynamic capabilities, emphasizing that the ability to react adequately and timely to external changes requires a combination of multiple capabilities.

Overview

The term "dynamic capabilities" was first introduced in a working paper in 1989. It is an outgrowth of Gary Hamel's multinational strategy research, which led to his article "Core Competences of the Corporation".[2] This work was cited in Ikujiro Nonaka and Hirotaka Takeuchi's innovation strategy book The Knowledge-Creating Company.[3]

The idea of dynamic capabilities is similar to the previously existing concept of operational capabilities; the latter pertains to the current operations of an organization, whereas the former, by contrast, refers to an organization's capacity to efficiently and responsively change these operations and develop its resources. [4]

One of the developers of idea of the dynamic capabilities framework was Amy Shuen, a writer and researcher on strategies for success in business.[5][6] The main assumption of this framework is that an organization's basic competencies should be used to create short-term competitive positions that can be developed into longer-term competitive advantage. Nelson and Winter, in their 1982 book An Evolutionary Theory of Economic Change, link the growth of the concept of dynamic capabilities to the resource-based view of the firm and the concept of "routines" in evolutionary theories of organization.[7] Douma and Scheuder describe it as a bridge between the economics-based strategy literature and evolutionary approaches to organizations.[8]

The resource-based view of the firm emphasizes sustainable competitive advantage; the dynamic capabilities view, on the other hand, focuses more on the issue of competitive survival in response to rapidly changing contemporary business conditions. Strategy scholars Gregory Ludwig and Jon Pemberton, in one of the few empirical studies on the topic, called for clarification of the specific processes of dynamic capability building in particular industries to make the concept more useful to senior managers who set directions for their firms.[9]

Dynamic capabilities theory concerns the development of strategies for senior managers of successful companies to adapt to radical discontinuous change, while maintaining minimum capability standards to ensure competitive survival. For example, industries which have traditionally relied on a specific manufacturing process can't always change this process on short notice when a new technology arrives; when this happens, managers need to adapt their own routines to make the most of their existing resources while simultaneously planning for future process changes as the resources depreciate.[9]

The New Dynamic Capabilities framework, posed by Amy Shuen in her analysis of Web 2.0, focuses on the firm's ability to quickly orchestrate and reconfigure externally sourced competences,ranging from Apple, Google Android, IBM Linux developer ecosystems to crowdsourced, crowdfunded open innovations such as the Obama08 mobile app—while leveraging internal resources such as platforms, know-how, user communities and digital, social and mobile networks.[10][11] The New Dynamic Capabilities framework takes into account digital, information and network economics[12] and the fall of the transaction costs of involved in using specialized services.[13] According to Philip Cordes-Berszinn, though, more research is needed in order to measure the "capabilities" and to appropriately apply the ideas to practical management situations.[14]

Processes

Teece, Pisano, and Shuen proposed three dynamic capabilities as necessary for an organization to meet new challenges: the ability of employees to learn quickly and to build new strategic assets; the integration of these new strategic assets, including capability, technology and customer feedback, into company processes; and lastly the transformation or reuse of existing assets which have depreciated.[1][15] Teece refers to successful implementation of these three stages as developing "corporate agility".[16]

Learning

The first stage, learning, requires employees and managers to reorganize their routines to promote interactions that lead to successful solutions to particular problems, to recognize and avoid dysfunctional activity and strategic blind spots, and to make appropriate use of alliance and acquisition to bring new strategic assets into the firm from external sources. A practical example of this is provided by Jean-Pierre Jeannet and Hein Schreuder, in their book From Coal to Biotech, which lays out how the Dutch company DSM transformed itself twice using 'strategic learning cycles'.[17]

New assets

In his 1988 book Managing Quality, David A. Garvin states that quality performance depends on organisational routines for gathering and processing information, for linking customer experiences with engineering design choices and for coordinating factories and component suppliers.[18] Increasingly competitive advantage also requires the integration of external activities and technologies through alliances and partnerships.[19]

Transformation of existing assets

Economists Amit and Schoemaker pointed out in 1993 that success in fast changing markets depends on reconfiguring the firm’s asset structure to accomplish rapid internal and external transformation.[20] Firms must develop processes to make changes inexpensively while accomplishing reconfiguration and transformation ahead of the competition. This can be supported by decentralization, local autonomy and strategic alliances.

Co-specialization

Another "dynamic capabilities" concept is co-specialization. For example, the physical assets, human resources and the intellectual property of a company, having developed together over time, are more valuable in combination than separately, and give a firm a sustainable competitive advantage.[21]

See also

References

  1. 1 2 Teece, David; Pisano, Gary; Shuen, Amy (August 1997). "Dynamic Capabilities and Strategic Management". Strategic Management Journal. 18 (7): 509–533.
  2. ↑ Prahalad, CK; Hamel, Gary (May 1990). "The Core Competences of the Corporation". Harvard Business Review.
  3. ↑ Nonaka, Ikujiro; Takeuchi, Hirotaka (1995). The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press..
  4. ↑ Helfat, Constance E. et al. (2007). "Dynamic Capabilities: Understanding strategic change in organizations", Oxford: Blackwell.
  5. ↑ Tim Frick (26 April 2013). Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. Taylor & Francis. pp. 189–. ISBN 978-1-136-03026-0.
  6. ↑ Nicolai J. Foss (1997). Resources, Firms, and Strategies: A Reader in the Resource-based Perspective. Oxford University Press. pp. 282–. ISBN 978-0-19-878180-6.
  7. ↑ Richard R. Nelson (1982). An Evolutionary Theory of Economic Change. Belknap Press of Harvard University Press. ISBN 978-0-674-27228-6.
  8. ↑ Sytse Douma; Hein Schreuder (2002). Economic Approaches to Organizations. Financial Times Prentice Hall. ISBN 978-0-273-65199-4.
  9. 1 2 Ludwig, Gregory and Pemberton, Jon (2011). "A managerial perspective of dynamic capabilities in emerging markets: the case of the Russian steel industry", Journal of East European Management Studies, 16(3), pp.215-236. ISSN 0949-6181
  10. ↑ Amy Shuen and Sandra Sieber, "Orchestrating the New Dynamic Capabilities", IESE Insight 2010
  11. ↑ Amy Shuen, Web 2.0: A Strategy Guide. O'Reilly Media 2008
  12. ↑ Hal Varian and Carl Shapiro. Information Rules. Harvard Business School Press. 1998
  13. ↑ Oliver Williamson, "Transaction Cost Economics:The Natural Progression" Nobel Prize Lecture, December 8, 2009. University of California at Berkeley.
  14. ↑ Cordes-Berszinn, Philip (November 2013). Dynamic Capabilities: How Organisational Structures Affect Knowledge Processes. Palgrave Macmillan. Retrieved 16 September 2014.
  15. ↑ Eisenhardt, Kathleen M.; Martin, Jeffrey A. (October 2000). "Dynamic capabilities:What are they?". Strategic Management Journal. Wiley-Blackwell. 21 (10/11): 1105–1122. doi:10.1002/1097-0266(200010.
  16. ↑ Teece, David J. (August 2007). "Explicating Dynamic Capabilities: The Nature and Microfoundations of (Sustainable) Enterprise Performance". Strategic Management Journal. John Wiley & Sons. 28 (13): 1319–1350. doi:10.1002/smj.640.
  17. ↑ Jeannet, Jean-Pierre and Hein Schreuder. 2015. From Coal to Biotech: The transformation of DSM with business school support. Springer. ISBN 978-3662462980
  18. ↑ David A. Garvin (1988). Managing Quality: The Strategic and Competitive Edge. Simon and Schuster. p. 204. ISBN 978-0-02-911380-6.
  19. ↑ Zahra, S.A., and A.P. Nielsen. (2002). "Sources of capabilities, integration and technology commercialization." Strategic Management Journal, 23(5), pp. 377–398. http://onlinelibrary.wiley.com/doi/10.1002/smj.229/abstract
  20. ↑ Exploring Firm Level Market Knowledge Competence and Its Implications for the Speed and Success of Export Expansion: A Mixed Methodology Study from the Software Industry. University of Vaasa. 2009. pp. 25–. ISBN 978-952-476-270-0.
  21. ↑ Douma, Sytse and Hein Schreuder (2013). "Economic Approaches to Organizations". 5th edition. London: Pearson ISBN 0273735292 • ISBN 9780273735298

Further reading


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