Eloísa Cartonera

Eloísa Cartonera
Founded 2001
Founder Washington Cucurto, Javier Barilaro and Fernanda Laguna
Country of origin Argentina
Headquarters location Buenos Aires
Publication types La casa de cartón of Martín Adán, El pianista of Ricardo Piglia, El todo surca la Nada of César Aira and the bilingual volume of verses of Haroldo de Campos
Fiction genres Literature
Official website http://www.eloisacartonera.com.ar/

Eloísa Cartonera is an Argentine cooperative publishing business of designers and writers. It publishes hand made books with extraordinary designs at a literary quality.[1][2][3]

Background

The initiative for Eloísa Cartonera was taken in 2001 when the Argentine economy was at a crisis and people went on the streets to earn money. Among them were the so-called cartoneros, translated cardboard people, that worked on the streets to collect carton as a way of living. In these years the culture sector found itself in a deep crisis, because books and artifacts were sold in reduced quantities.[1][2][3]

Due to this situation writer Washington Cucurto and plastic artists Javier Barilaro and Fernanda Laguna started making artist books made from waste cardboard. Out of solidarity with the employed, the objective of the making of art books was changed in 2003 to making literature accessible for anyone.[1][2][3]

Established as well as upcoming Latin American writers have donated novels, stage plays and poems with a result that ten years after the start more than 200 titles have been published. Examples are La casa de cartón (The Cardboard House) of Martín Adán, El pianista (The pianist) of Ricardo Piglia, El todo surca la Nada (The Everything Cuts the Nothing) of César Aira and the bilingual volume of verses of Haroldo de Campos.[1][2][3]

The texts are being bound manually in cardboard covers that have been handmade painted as well. Eloísa Cartonera publishes these works often at prices that are lower than the average paperback, whilst the cartoneros are offered a better price for the cardboard. Eloísa Cartonera has been the example for more than sixty cardboard publishers in Latin America and one in Mozambique.[1][2][3]

Recognition

In 2012 Eloísa Cartonera was rewarded with the Principal Award of the Dutch Prince Claus Awards for generation beauty, intellectual incentives and income for many in a context of financial crisis and poverty.[1]

References

  1. 1 2 3 4 5 6 Prince Claus Fund (June 2012) Report from the 2012 Prince Claus Awards Committee
  2. 1 2 3 4 5 ANP Pers Support (September 6, 2012) Prins Claus Prijzen 2012 (Dutch)
  3. 1 2 3 4 5 Volkskrant (September 6, 2012) Prins Claus Prijs voor Argentijnse uitgeverij (Dutch)
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