ExerciseTV
 | |
| Type of business | Joint venture |
|---|---|
| Founded | January 2006 |
| Owner |
Comcast Charter Communications New Balance Jake Steinfeld |
| Key people |
Chris Mansolillo Jake Steinfeld |
| Industry | Video on demand |
| Employees | 8 (2009) |
| Slogan(s) | Fitness anywhere anytime |
ExerciseTV was a United States television network broadcast on digital cable.[1] It was free and had video-on-demand (VOD) systems.[2][3] The network received around eight million views every month.[2]
ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.[4]
History
Launched in January 2006,[5] ExerciseTV was founded by Jake Steinfeld and created by Comcast.[3][6] ExerciseTV was available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1] The network was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.
ExerciseTV was a joint venture between Comcast, Charter Communications through its subsidiary Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.[7]
ExerciseTV closed on November 25, 2011. Its Video OnDemand channel and website closed on December 31, 2011.
References
- 1 2 "Coke to sponsor ExerciseTV". Atlanta Business Journal. American City Business Journals. 2007-12-28. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
- 1 2 Athavaley, Anjali (2009-04-16). "Lean Times Bring Workouts Home". The Wall Street Journal. Dow Jones & Company. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
- 1 2 "Comcast's ABQ customers workin' out to ExerciseTV". New Mexico Business Weekly. American City Business Journals. 2008-02-28. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
- ↑ Stein, Anne E (2007-01-07). "The ups and downs of ExerciseTV". Chicago Tribune. Tribune Company. Retrieved 2009-04-17.
- ↑ "Comcast, Time Warner Launch ExerciseTV". Los Angeles Times. Tribune Company. Associated Press. 2006-01-19. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
- ↑ Hill, Miriam (2006-01-18). "A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel". The Philadelphia Inquirer. Philadelphia Media Holdings LLC. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
- ↑ Lieberman, David (2006-01-17). "VOD offers new way to work out". USA Today. Gannett Company. Archived from the original on 2011-10-26. Retrieved 2009-04-17.