FOREO
 | |
| Industry | Personal Care |
|---|---|
| Founded | 2013 |
| Headquarters | Stockholm, Sweden |
Area served | Worldwide |
Key people | Paul Peros (CEO) |
| Products | Skincare and oral care |
| Website |
www |
FOREO is a Swedish multi-national beauty brand established and headquartered Stockholm, Sweden. Founded in 2013, the company produces facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers for the consumer and professional markets.
History
FOREO initiated operations in 2013,[1] and in three years secured a presence in luxury department stores, premium perfumery chains and high-end beauty e-commerce operators across the globe, with a total of over 6.000 placements in more than 50 countries. FOREO's story[2] started with the Luna™, a facial cleansing brush. Spurred by technical curiosity, upon closer inspection of other facial cleansing products, a number of flaws were identified: cleansing was done using abrasive nylon bristles that could potentially lead to excessive exfoliation and make daily use of the product counter-productive, the brush itself was retaining dirt and makeup leftovers, and the form and ergonomics left a lot to be desired.
Products
FOREO's most popular and recognizable product series is the LUNA, launched in 2013.[3] The LUNA is a face cleansing brush which, through pulsations of various intensities, deeply cleanses the face via the medical grade silicone touch points. The LUNA also featuring an anti-aging mode which has said to decrease signs of aging. The product range also includes the IRIS eye massager, the ISSA electric toothbrush launched in 2014,[4] and FOREO Day and Night face cleansers.
References
- ↑ "With business in the U.K. and Asia markets since its inception in 2013". DrugStoreNews.
- ↑ "Brushing up on skin care with line of facial cleansers". San Francisco Chronicle.
- ↑ "Could this new brush replace your Clarisonic?". Harpers Bazaar.
- ↑ "Swedish innovator FOREO releases the reinvention of the toothbrush: the ISSA". GeekBeat.