Facelift (product)

A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.

Web sites,[1] magazines or other industries may also be facelifted, for instance when their titles and products appear dated.

The term probably comes from the same term used in plastic surgery.

Purpose

It is commonly applied to many kinds of products to keep them competitive during a model's product life cycle [2] and to increasing the sales revenue of products. To earn high sales revenue and profits for as long as possible with one product generation, one must enhance the product's attractiveness from time to time.

In automotive industry, the product lifecycle of mass-produced productions is always 4 to 6 years, and during that period, the competitor company will introduce new product to hold more market share. When new cars have launched into the market for 2 and 3 years, to keep their strength in the market, company will push out a facelift version to attract new and past customers to change their cars as they observe the sales revenue starts decreasing. This process is controlled by product life cycle management.[3]

Manifestation in Automobiles

In automobiles industry, facelift often be shown as a small change in its outlook, updating its engine output, adding some new equipments or creating a new edition etc.[4]

For instance, comparing BMW 750 with BMW 750li, it's in the fifth generation, the Seven's brief remains unchanged: offer limo comfort. The new 750li uses BMW's latest 4.4-litre twin-turbo V8, in place of the old petrol V12. It also has four-wheel-steering in an effort to improve the 7's dynamic ability. And there's a host of new technology – including a new iDrive system – which will eventually filter through to the rest of the BMW range. This all stands the 7-series apart from its more obviously opulent key rivals, the Mercedes S-class and Lexus LS. This BMW is a boardroom on wheels, not a boudoir.[5]

Sugar Water Gets a Facelift

A good facelift can bring a increasing revenue and a better reputation to the company.

In 2008, Coke, Pepsi Bottles try new sizes to boost sales to pump up sales.[6] For health concerns, aging baby boomers' waning thirst for giant-size sodas and the softening economy are taking the fizz out of the 20-ounce bottle. While U.S. soda sales in major retail channels overall declined 3.5% in the first quarter, convenience-store sales dropped 4.2%, according to Beverage Digest, an industry publication. The 20-ounce bottle accounts for most convenience-store soda sales. To win back sales, several Coca-Cola and Pepsi bottlers are conducting pilot tests on a variety of bottle sizes they hope will appeal to consumers put off by the 20-ounce bottle or looking for a cheaper option to cushion the blow of high food and energy prices.[7]

Facelift in Website

Facelift in website may shown as changes in the appearance of the web, a new function be added, etc.

For example, to improve the GMB website, a new navigation panel was built to helps users get less confused when navigating around in the dashboard.[8]

Also, in response to the increasingly mobile nature of web usage, Facebook rolled out key updates to make Pages more mobile-friendly and user-friendly. To make Pages more mobile-friendly, Facebook has changed the layout to include tabs for each Page section – allowing a visitor to get the information they need in a streamlined fashion, while eliminating cumbersome scrolling and clicking.[9]

When a website is not able to give the result people want, do not meet the modern functionality standards, and is not responsive and mobile-friendly, then it may need a facelift to improve the situation.[10]

References

  1. ↑ "10 Signs it's Time for a Website Facelift". blog.hubspot.com. Retrieved 2015-11-04.
  2. ↑ "A.T. Kearney - The Purchasing Chessboard". www.purchasingchessboard.com. Retrieved 2015-11-04.
  3. ↑ "Managing product life cycle in the auto industry- evaluating carmakers effectiveness". www.academia.edu. Retrieved 2015-11-04.
  4. ↑ Bryant, Chris (2013-09-10). "Facelifts whet appetite for older car models". Financial Times. ISSN 0307-1766. Retrieved 2015-11-04.
  5. ↑ "BMW 750Li". autocar.co.uk. Retrieved 4 November 2015.
  6. ↑ "Sugar water gets a facelift: What marketing does for soda | Berkeley Media Studies Group". www.bmsg.org. Retrieved 2015-11-04.
  7. ↑ McKay, Betsy. "Coke, Pepsi Bottlers Try New Sizes To Boost Sales". Wall Street Journal. ISSN 0099-9660. Retrieved 2015-11-04.
  8. ↑ "Google My Business (GMB) Dashboard Gets a Facelift | Imprezzio Marketing". Imprezzio Marketing. Retrieved 2015-11-04.
  9. ↑ "Page Power: Facebook Mobile Pages Get a Facelift - Black Tie Digital Marketing". Black Tie Digital Marketing. Retrieved 2015-11-04.
  10. ↑ "Does Your Website Need a Facelift - Adwise Marketing". Adwise Marketing & Communication. Retrieved 2015-11-04.
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