Fame House

Fame House is a Philadelphia-based digital marketing and e-commerce agency, with satellite offices in Los Angeles and New York City,[1] that specializes in direct-to-consumer services for the music and entertainment industries, focused on building, marketing, managing, and monetizing its clients' online presence.[2] Founded by Michael Fiebach in 2011 following years working for DJ Shadow,[3] the company was acquired by SFX Entertainment in 2013 for an undisclosed sum,[4][5] and is the first company to monetize music through BitTorrent[6][7][8] (as a result of which, Music Ally named it one of the Top 40 Music Industry Disruptors for 2013).[9] In 2015, Philadelphia (magazine) named Fame House one of Philly's 20 Coolest Companies.[10]

On May 27, 2016, Universal Music Group announced that it had acquired Fame House from SFX Entertainment, following SFX's filing for Chapter 11. UMG announced that Mike Fiebach would remain as CEO, and Eric Hahn would become the Chief Strategy and Marketing Officer, and that they would report into Boyd Muir, UMG's Executive Vice President and CFO, and Michele Anthony, Executive Vice President.[11][12]

Fame House began with clients such as DJ Shadow, Josh Wink, and Pretty Lights, and has since expanded to work with artists such as Eminem, Amanda Palmer, Pearl Jam, Ice Cube, Maroon 5, Robin Thicke, and Tiesto.[13]

Eminem's manager, Paul Rosenberg, refers to Fame House as a "nimble, cutting-edge company to support our online marketing, social media, and merchandising endeavors."[2] In 2015, Fame House managed a campaign for an anniversary of Eminem's Marshall Mathers LP, whereby Eminem sold 650 limited edition bricks from Eminem's childhood home, and dog tags made from the wood of the home, on his website eminem.com. The bricks sold out quickly.[1][14][15]

Following the acquisition of Fame House by UMG, the company has continued to expand, including work with Justin Bieber's e-commerce operation. Philly.com wrote an article following the acquisition, exploring Fame House's place in the expanding Philly music and startup scene.[1]

Eric Hahn, the CMO of Fame House, was named as Drexel University's Young Alumni Entrepreneur Award in 2015 for his work with Fame House.[16]

In 2016, Fame House was chosen as a Philadelphia Future 50 company by SmartCEO Magazine. These awards are given to the fastest-growing mid-sized companies in the region.[17]

Partial list of clients

References

  1. 1 2 3 "Will Universal Music help Fame House put Philly back on the pop-music map?". Retrieved 2016-08-19.
  2. 1 2 DiStefano, Joseph (2013-12-17). "PhillyDeals: Society Hill firm markets merchandise for major artists". Philadelphia Inquirer.
  3. ↑ Hathaway, Jay (2012-07-26). "DJ Shadow and BitTorrent release "first-ever monetized torrent"". The Daily Dot.
  4. ↑ Peoples, Glenn. "SFX Beefing Up Digital Capabilities, Plans to Buy Tunezy, Fame House and Arc90". Billboard.
  5. ↑ "The World's Top 10 Most Innovative Companies Of 2015 In Music". Fast Company.
  6. ↑ Warren, Bruce. "Philly digital tech company Fame House and DJ Shadow launch first-of-its-kind BitTorrent revenue campaign". The Key. WXPN.
  7. ↑ Fiebach, Michael. "An In-Depth Case Study On The Pretty Lights + BitTorrent Partnership". Hypebot.
  8. ↑ Owens, Simon (2013-02-11). "BitTorrent Courts the Entertainment Industry".
  9. ↑ "DISRUPTORS: 40 THINGS CHANGING MUSIC FOREVER" (PDF). Music Ally (317): 5. 2013-04-17.
  10. ↑ Shelly, Jared (2015-10-25). "Philly's Coolest Companies 2015". Retrieved 10 November 2015.
  11. ↑ Group, Universal Music. "Universal Music Group Acquires Innovative Digital Agency Fame House". www.prnewswire.com. Retrieved 2016-08-19.
  12. ↑ "Universal Music buys digital marketing agency Fame House - L.A. Biz". Retrieved 2016-08-19.
  13. ↑ DiStefano, Joseph. "SFX Entertainment buys Philly's Fame House". philly.com.
  14. ↑ "You'll Never Guess What Kind of Memorabilia Eminem Is Selling Now". Retrieved 2016-08-19.
  15. ↑ "Eminem quickly sells 700 bricks from his childhood home in Detroit; They came with a cassette tape". 2016-05-26. Retrieved 2016-08-19.
  16. ↑ "ALUM IN THE HOUSE OF FAME". drexel.edu.
  17. ↑ "2015 Philadelphia Future 50". SmartCEO. Retrieved 28 January 2016.
  18. ↑ http://drexel.edu/westphal/news/archive/2015/2015-05-07-2-Fame-House/. Retrieved 14 August 2015. Missing or empty |title= (help)
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