Artegon Marketplace

Artegon Marketplace
Location Orlando, Florida
Address 5250 International Drive, Orlando, Florida
Opening date 2002 as Festival Bay Mall, 2014 as Artegon Marketplace
Developer Belz Enterprises
Management The Lightstone Group
Owner The Lightstone Group
No. of stores and services 155
No. of anchor tenants 5
Total retail floor area 865,000 square feet (80,361.1 m2)[1]
No. of floors 1
Website Artegon Marketplace

Artegon Marketplace is Florida’s largest artisan marketplace, located on International Drive in Orlando, Florida, United States. Opened in 2002 as Festival Bay Mall, a property of Belz Factory Outlets, the mall was acquired by The Lightstone Group in 2011.[2] After an extensive remodeling and renovation, it was reopened in November 2014 as Artegon Marketplace. The property includes more than 865,000 square feet (80,400 m2) of retail space and is home to 155 stores offering clothing, jewelry, accessories, toys, art, home décor, etc., with an emphasis on local artists and artisans. Anchor stores include Bass Pro Shops, Sky Zone Trampoline Park, Sky Trail Ropes Course, Cinemark Theatres, International Hot Glass and Ron Jon Surf Shop. The tenant lineup also includes Gods & Monsters, the second largest fandom store in the U.S.; Putting Edge, a glow-in-the-dark miniature golf course; NYZ Apocalypse, a laser combat arena; and a mix of local and national food vendors.

History

In 2011, new owner The Lightstone Group announced plans to renovate and remodel the property and to transition its tenant roster from a traditional array of national and international retailers to one featuring local artisans and artists.[3] Chief Creative Officer David Miskin directed an overhaul of the original décor that incorporated original works of art, murals, and 3D installations into the overall visual scheme.[4] Miskin’s strategy included creating custom-built storefronts for individual vendors and staging live entertainment acts in the common areas. A multi-media marketing effort introduced the revamped Artegon Marketplace as “the Anti-Ordinary Anti-Mall”.[5]

The official Grand Opening event in November 2015 included an appearance by NSYNC singer Joey Fatone.[6]

Lightstone has announced plans to create a food hall and market in Artegon’s remaining unoccupied space. ‘Eat Street’, scheduled to open in late 2016, will include restaurants, local vendors, cooking classes and demos, and a weekend farmers market.[7]

Custom-designed artisan storefront

References

  1. ↑ "GGP Mall Directory". General Growth Properties. Retrieved 2008-11-13.
  2. ↑ "Fesitval Bay sold for $25 million". Orlando Business Journal. Retrieved 2016-05-06.
  3. ↑ Pedicini, Sandra. "Festival Bay will get major makeover, could return as open-air shopping complex". Orlando Sentinel. Retrieved 2016-05-06.
  4. ↑ http://www.nxtbook.com/nxtbooks/designretail/201608/#/56
  5. ↑ Brigante, Ricky. "Artegon Marketplace Orlando prepares for first anniversary with more entertainment planned for "anti-mall" makeover". Inside the Magic. Retrieved 2016-05-08.
  6. ↑ "Artegon Marketplace to celebrate first anniversary with special events all week". Attractions Magazine. Retrieved 2016-05-08.
  7. ↑ "Artegon Marketplace announces additions, food hall plans". Bay News 9. Retrieved 2016-05-08.

External links


Coordinates: 28°28′07″N 81°26′52″W / 28.4685°N 81.447867°W / 28.4685; -81.447867

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