FilmTack
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| Industry | |
|---|---|
| Founded | 1980 |
| Headquarters | Singapore |
Area served | Worldwide |
Key people |
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| Products | |
| Website | www.filmtack.com |
FilmTack is a multinational window films company[1] headquartered in Singapore that distributes, develops and supports a wide range of products and services related to glass tinting. The FilmTack group comprises three business divisions/companies and was first founded by Poon T K in 1980. The group subsidiary, FilmTack Pte Ltd is a recipient of the E50.startup Award in 2006[2] [3] organized by Accenture, The Business Times and Economic Development Board of Singapore.
History
In the earlier years of the group history, product range was limited to standardized popular tints from US manufacturers. Back then, window tinting was primary used for privacy and protection against harmful ultraviolet rays. The industry then evolved to provide higher heat reduction films through the coating of metals and ceramics on the polyester films.
In 2007, FilmTack acquired processing facilities for converting thermal transfer ribbon(TTR). In what is by far the largest business failure in the group history, the collapse of the TTR division in 2009, resulted in the transfer of all warehousing facilities to FilmTack's window films division.
In 2010, the group celebrated its 30th Anniversary and Chairman Poon T K expressed concern about raising raw-material prices and uncertain global demand in the trade.[4] Company began to embark on the largest facility upgrading program in history in bid to improve efficiency. By July 2, 2011, FilmTack completed the US$1.6 million expansion which doubled slitting and rewinding facilities and increased warehousing space to over 23,000sqft.[5]
On August 2016, MaxPro Manufacturing, LLC announces partnership with FilmTack, using FilmTack as a regional distribution centre for MaxPro Window Films,[6] aligning with Singapore's efforts to strength its business hub status in Asia-Pacific. The terms of the deal involve the establishment of a regional logistics centre in Singapore to expand MaxPro’s footprints throughout the Asia-Pacific and a $1.7 million investment. These funds will be used to acquire a new 8500sqft facility before 2017 to accommodate the expected growth. [7]
Company Slogan
The inclusion of distribution facilities from TTR into window films portfolio allowed the firm to direct their business objective on stocking up most types of window tints regardless of color, darkness or technology which led to FilmTack coining the first corporate advertising tagline "World's Largest Range of Window Films".
The new slogan "Empowering Window Films Businesses" was unveiled in 2011, to reflect the corporate focus on B2B Business with major private-labels and tint shops in the window film industry.
Technical Specialty in Window Films
Advanced Coating Technologies
In the early 1990s, the most successful ceramics tint in the market was made using Titanium Nitride(TiN). During the same period, Japanese window films manufacturers figured that Antimony Tin Oxide(ATO) could be added to window films to achieve higher visible light transmission(VLT) at lower cost, as compared to TiN, given the same heat reduction. However, the early ATO films production technology was relatively unstable and it was only until 1999, that production breakthrough was truly achieved for ATO films. During the early 2000s, most of the Japanese Antimony Tin Oxide films were procured by FilmTack's associated companies in Singapore.
FilmTack also became one of the world's largest sputtered films distributor in mid-2000s. Titanium, Nichrome and Silver sputtered films were the three popular metals added to polyester films to achieve solar protection properties for glazing. Sputtered semi-products were shipped via air to minimize oxidation risk and U.S.-made Nichrome-Silver-Nichrome(NSN) was the most popular formulation based on regional sales volume.
In the late 2000s, FilmTack dominated global demand for Indium Tin Oxide (ITO) films from Japan. ITO provides higher VLT than ATO and TiN, given the same heat reduction. In countries with the strictest tinting regulations, the ITO films' 88% VLT provide the clearest high-heat reduction film for automotive tinting. In the architectural arena, ITO films emerge as the third technology after Sputtering films and multi-layered optical films to achieve ≤0.60 shading coefficient for VLT ≥70%.
By the 2010s, FilmTack began to focus on launching dual-ply or 3-ply Nichrome(an alloy of nickel and chromium) window films to achieve better pareto efficiency between cost and heat reduction. The tougher global economic environment after the 2008 Financial Crisis created substantial demand for these economical tinting options without noticeable compromising of product heat reduction.
Stable-Dyed Product
FilmTack had been a late-bloomer in the marketing of non-fading or stable-dyed window films as the earlier-generation of these products were haunted by haze and blue-hue optical distortions. The mid-2010s witnessed the extensive upgrade of most FilmTack's automotive films with non-fading capability due to the success in pigment particle-size reduction which translates to lower haze and hue.
Rudimentary Methods
The company remains involved in the distribution of traditional Dyed Films and Aluminium-metallized films.
Carbon Emission Reduction Calculator
In 2013, FilmTack introduced the Window Films Carbon Emission Reduction Calculator (CERC) tool for air-conditioning systems. The software simulates the energy-workload of operating air-conditioners after tinting. The 2010-11 weather data from some of the world’s main cities are used in the finding with elementary assumptions based on the 2012 International Energy Conservation Code.[8]
Corporate Leadership
- Poon T K - Chairman and President
- K H Poon - Director, IWFA Accredited Advanced Solar Control Specialist
- J X Poon - Director, IWFA Accredited Automotive Specialist
References
- ↑ "GOING GLOBAL: What the International Film Market Can Teach Us And Why It Matters". Jan 2007.
- ↑ "FilmTack Pte Ltd Receives Singapore Enterprise50.Startup Award" (PDF). Nov 4, 2006.
- ↑ "FilmTack Featured in Online Asian Business Magazine". Jan 2007.
- ↑ "Message from Chairman". July 2, 2010.
- ↑ "Window Films Distributor FilmTack Completes US$1.6 million Expansion Plan". July 2, 2011.
- ↑ "MaxPro Announces Partnership with Singapore-based Distributor FilmTack". August 19, 2016.
- ↑ "SG Dealbook: FilmTack partners with MaxPro, Singapore strengthens business hub status". August 19, 2016.
- ↑ "Window Film Carbon Emission Reduction Calculator (CERC) Collaboration". Mar 14, 2014.