Frankie's

Frankie's Olde Soft Drink Company
Industry Beverage
Founded 2006
Founder Mike Schmidt
Headquarters Balgowan, KwaZulu-Natal, South Africa
Area served
 South Africa
Products Soft drinks
Revenue Increase R18 million (2010/2011)[1]
Website www.frankiessoftdrinks.com
Two flavours from Frankie's range, on the right is a bottle of root beer on the left is a bottle of ginger beer.

Frankie's is a South African soft drink company based in Balgowan, KwaZulu-Natal. It specialises in the production of niche soft drinks that have the same or similar taste to soft drinks from or before the 1950s.

Woolworths controversy

In early 2012 the South African Advertising Standards Authority ruled that Woolworths’ vintage cold drink range was an imitation of Frankie’s soft drink range. It was ruled that Woolworths intentionally copied the phrase "Good Old Fashioned Soft Drinks" to promote its own line of beverages thereby infringing on the rights of Frankie's Soft Drinks. Woolworths agreed to remove the range immediately.[2] The controversy got widespread coverage in the South African media.[3] After the event Woolworths South Africa's CEO Ian Moir publicly stated that "Public opinion is so much against us and, whether we're right or whether we're wrong, customer opinion is against us."

References

  1. ↑ Nicolson, Greg (1 February 2012). "Frankie's vs. Woolworths: Good old-fashioned David-and-Goliath battle". Daily Maverick. Retrieved 6 June 2012.
  2. ↑ Peters, Sherlissa (2 February 2012). "Woolworths to remove entire soft drinks range". iol. Retrieved 6 June 2012.
  3. ↑ "Did Woolworths steal Frankie's soft drink idea…here's the definitive comparison, you decide [pics]". Life is Savage. 20 December 2011. Retrieved 6 June 2012.
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