G-Star Raw

G-Star RAW
Founded Amsterdam, Netherlands
Headquarters Amsterdam, Netherlands
Products Apparel and accessories
Website www.g-star.com
G-Star Raw store, Prague
G-Star Raw store, Oxford Street, London, 2016

G-Star RAW (commonly called G-Star) is a Dutch designer clothing company , founded by Jos van Tilburg in Amsterdam in 1989, produces urban clothing. Models for the brand include Liv Tyler, Lily Cole, Girls' Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno. It was showcased at the New York Fashion Week from 2008 to 2011.[1]

G-Star was originally named Gap Star but decided to change their name upon going international to avoid confusion with the already established Gap. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world. Some examples include special pockets constructions and the use of trims.

G-Star's flagship stores are located in New York City, Boston, San Francisco, Los Angeles, Edinburgh, Melbourne, Sydney, Shanghai, Paris, London, Cardiff, Milan, Santiago de Chile, Mumbai and the Netherlands as its home base in the most luxurious shopping street of Amsterdam, the P.C. Hooftstraat. In total, G-Star has more than 6500 selling points worldwide.

Brand history

G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory. In 2016, Pharrell Williams became co-owner of denim label G Star Raw.

Collaborations

In February 2014, artist and music producer Pharrell Williams announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. The project was presented at the American Museum of Natural History in New York City.[2]

References

  1. ↑ G-Star Raw – New York Fashion Week Spring 2008
  2. ↑ Pharrell Williams to launch eco-friendly 'RAW for the Oceans' denim collection with G-Star, retrieved July 16, 2014
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