Gottlieb Heileman
Johann Gottlieb Heileman (January 6, 1824 in Kirchheim unter Teck, Württemberg, Germany- February 19, 1878 in La Crosse, Wisconsin) was the founder of the G. Heileman Brewing Company in La Crosse, Wisconsin. Gottlieb Heileman founded the brewery in 1858.[1]
His business strategy focused on producing the best local beer, rather than expanding nation-wide like his company's contemporary Anheuser-Busch.[2]
Notes
- ↑ Heileman, Gottlieb 1824–1878
- ↑ Schwantes, Benjamin. "The Best of Partners – The Best of Rivals: Gottlieb Heileman, John Gund, and the Rise of the La Crosse Brewing Industry." In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 2, edited by William J. Hausman. German Historical Institute. Last modified December 21, 2015.
References
- Koeller, Paul D., DeLano, David H., Brewed with Style The Story of the House of Heileman, The University of Wisconsin–La Crosse Foundation, 2004.
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