Grana (fashion company)
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eCommerce | |
Industry | Retail |
Founded | 2014 |
Founder | Luke Grana, Pieter Paul Wittgen |
Headquarters | Hong Kong |
Area served | Australia, Belgium, Canada, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Singapore, Spain, United Kingdom, United States |
Products | Women's and Men's clothing |
Website |
www |
Grana is an online fashion company based in Hong Kong.[1] The company currently ships to 15 countries worldwide.[2] In addition to operating online, Grana has an offline showroom called “The Fitting Room”[3] in Hong Kong, where people can try on the product and order online.[2] Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched as a business in April 2014.[4]
History
The idea for the company was formed when Luke Grana's came across the superior quality of Peruvian Pima Cotton on a trip to Peru.[5] Since then the company has increased the use of its fabric types and styles.
Grana raised their initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[2] Grana recently announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.[6]
Grana opened their first brick-and-mortar store in Hong Kong in September 2015, encouraging the concept of 'Try Offline, Buy Online.' [2]
References
- ↑ Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don't fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". South China Morning Post. Retrieved January 4, 2016.
- 1 2 3 4 "Fashion basics e-commerce start-up Grana raises $5 million". Financial Review. Retrieved 2015-12-02.
- ↑ "The Hong Kong Clothing Retailer Revolutionizing Shopping". Bloomberg.com. Retrieved 2015-12-02.
- ↑ Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". TechCrunch. Retrieved 2015-12-02.
- ↑ Traill-Nash, Glynis (2014-12-06). "The Australian - Luke Grana Goes From T-Shirts In Peru To Hong Kong Based Clothing Start Up". Retrieved 2015-12-02 – via The Australian.
- ↑ Russell, Jon. "Online fashion retailer Grana raises $10M led by Alibaba's entrepreneurship fund". TechCrunch. Retrieved 2016-10-06.
Further reading
- Kong, Daniel (November 28, 2014). "Grana label reaches out with an emphasis on logistics". South China Morning Post. Retrieved January 4, 2016.