Grana (fashion company)

Grana
eCommerce
Industry Retail
Founded 2014 (2014)
Founder Luke Grana, Pieter Paul Wittgen
Headquarters Hong Kong
Area served
 Australia, Belgium, Canada, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Singapore, Spain, United Kingdom, United States
Products Women's and Men's clothing
Website www.grana.com

Grana is an online fashion company based in Hong Kong.[1] The company currently ships to 15 countries worldwide.[2] In addition to operating online, Grana has an offline showroom called “The Fitting Room”[3] in Hong Kong, where people can try on the product and order online.[2] Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched as a business in April 2014.[4]

History

The idea for the company was formed when Luke Grana's came across the superior quality of Peruvian Pima Cotton on a trip to Peru.[5] Since then the company has increased the use of its fabric types and styles.

Grana raised their initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[2] Grana recently announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.[6]

Grana opened their first brick-and-mortar store in Hong Kong in September 2015, encouraging the concept of 'Try Offline, Buy Online.' [2]

References

  1. ↑ Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don't fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". South China Morning Post. Retrieved January 4, 2016.
  2. 1 2 3 4 "Fashion basics e-commerce start-up Grana raises $5 million". Financial Review. Retrieved 2015-12-02.
  3. ↑ "The Hong Kong Clothing Retailer Revolutionizing Shopping". Bloomberg.com. Retrieved 2015-12-02.
  4. ↑ Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". TechCrunch. Retrieved 2015-12-02.
  5. ↑ Traill-Nash, Glynis (2014-12-06). "The Australian - Luke Grana Goes From T-Shirts In Peru To Hong Kong Based Clothing Start Up". Retrieved 2015-12-02 – via The Australian.
  6. ↑ Russell, Jon. "Online fashion retailer Grana raises $10M led by Alibaba's entrepreneurship fund". TechCrunch. Retrieved 2016-10-06.

Further reading

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