Griffin-Bacal Advertising

Griffin-Bacal Advertising

Industry	Advertising
Fate	Merged with Omnicom.
Founded	1978
Defunct	2001
Headquarters	New York
Key people	Tom Griffin and Joe Bacal
Subsidiaries	Sunbow Productions

Griffin-Bacal Advertising was a global advertising agency founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, whom employed their services for coming up with advertising campaigns for several of their toy lines such as "G.I. Joe: A Real American Hero" and Transformers. At the company's peak it was the 67th largest advertising company in the world.^[1][2][3]

In 1994, Griffin Bacal was bought by DDB Worldwide, but by 2000 Hasbro ceased employing their services.^[4] This resulted in Griffin-Bacal laying off two thirds of staff^[5] Following these events and the retirement of Tom Griffin and Joe Bacal, DDB's parent company Omnicom decided to merge Griffin Bacal with Moss Dragoti in 2001.^[6]

References

1. Elliott, Stuart (1991-08-22). "THE MEDIA BUSINESS: ADVERTISING; Griffin Bacal Is Diversifying With New Marketing Unit". The New York Times. Retrieved 2010-08-25.
2. Dougherty, Philip H. (1984-11-16). "ADVERTISING; Griffin Bacal Receives More From Hasbro". The New York Times. Retrieved 2010-08-25.
3. Elliott, Stuart (1994-06-13). "THE MEDIA BUSINESS: ADVERTISING; Once again, the strong become stronger as an industry behemoth acquires a mid-sized rival.". The New York Times. Retrieved 2010-08-25.
4. "After Hasbro, What Now For Griffin Bacal?". AD Week. Retrieved 2010-08-25.
5. "Griffin Bacal cuts two thirds of staff". Brand Republic. Retrieved 2010-08-25.
6. "Onmicom Consolidates Two Shops". All Business. Retrieved 2010-08-25.