Gusto (TV channel)

Gusto
Launched December 11, 2013
Owned by Bell Media
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called Gusto TV (2013–2016)
Replaced M3
Website www.gustotv.com
Availability
Satellite
Bell TV Channel 619 (SD)
Channel 1708 (HD)
Shaw Direct Channel 266 / 581 (SD)
Cable
Available on most Canadian cable systems Consult your local cable provider for channel availability
IPTV
Bell Aliant Channel 217 (SD)
Channel 520 (HD)
Bell Fibe TV Channel 571 (SD)
Channel 1571 (HD)
MTS Channel 117 (SD)
Channel 1117 (HD)
Optik TV Channel 9315 (SD)
Channel 315 (HD)
SaskTel Channel 13 (SD)
VMedia Channel 61 (HD)
Zazeen Channel 55 (SD)

Gusto is a Canadian English-language Category A specialty channel. Owned by Bell Media, it features programming related to cooking, cuisine, and lifestyle.

The channel was founded in 2013, as Gusto TV, under the ownership of the independent producer Knight Enterprises with a Category B license. The network leveraged its library of original programming, as well as other acquired programming. On May 4, 2016, Knight announced that it would sell Canadian rights to the Gusto brand to Bell Media; the Gusto channel was re-launched under a Bell-owned CRTC license on September 1, 2016, as a Category A service under the license previously used by its music channel M3. Knight retained international rights to the Gusto brand, and will continue to produce new programming for the Bell-owned network.

History

In October 2010, Christopher Knight was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate "MmmTV", described as "a national, English‑language Category 2 specialty programming service devoted to luxury, from vacations and leisure activities to home furnishings and fashion."[1]

In the summer and fall of 2013, several media outlets began reporting on aspects Gusto TV and its founder, Christopher Knight, owner of Knight Enterprises.[2][3] In several reports, it indicated the launch of the channel on December 11, 2013. This was confirmed, when on December 5, an official press release was issued by Knight Enterprises.[4]

On August 29, 2015, Gusto TV broadcast Live Feed; described by the network as an example of the slow television concept, the special consisted of live footage from the kitchen of the Beckta Dining and Wine Bar in Ottawa.[5]

On May 4, 2016, Knight Enterprises announced that it had sold Canadian rights to the Gusto TV brand to Bell Media, and that the current Gusto TV service will be discontinued and replaced by a new version of the service under Bell Media ownership. The channel's current parent company, Gusto Worldwide Media (GWM), will license Gusto TV's current programming to Bell in addition to producing future series for the channel. GWM will continue to own international rights to the Gusto brand and will launch Gusto as an online television service in 2017 for international markets.[6][7] The Bell-operated Gusto launched on September 1, 2016, replacing its music and entertainment network M3.[8]

Programming

References

  1. ↑ Broadcasting Decision CRTC 2010-772 CRTC 19 October 2010
  2. ↑ Mark Prasuhn named Gusto! VP, GM Media in Canada 23 September 2013
  3. ↑ Doing it with gusto Ottawa Citizen Style 31 October 2013
  4. ↑ Gusto TV to launch nationally on December 11, 2013 with free preview on Bell Fibe TV and Bell Satellite TV CNW 5 December 2013
  5. ↑ "Arts & Life Best Bets". Ottawa Citizen. Retrieved 5 May 2016.
  6. ↑ "Ottawa's Gusto TV to expand after deal with Bell Media". Ottawa Citizen. Retrieved 5 May 2016.
  7. ↑ "Bell Media goes for Gusto, eyes lifestyle channel launch". Realscreen. Retrieved 5 May 2016.
  8. ↑ "UPDATED: Bell TV dropping several channels, including CNBC, Shopping Channel". Cartt.ca. Retrieved 24 August 2016.(subscription required)

External links


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