Hawaiian Punch
 | |
| Product type | Beverage |
|---|---|
| Owner | Dr Pepper Snapple Group, Inc |
| Country | United States |
| Introduced | 1934 |
| Website |
www |
Hawaiian Punch is a brand of fruit punch drinks containing 5% fruit juice[1] owned by Dr Pepper Snapple Group, Inc. (DPS).[2][3][4][5]
The name comes from the source of the original recipe's main ingredients. The original formulation of Hawaiian Punch was composed of 7 fruit flavors: apple, apricot, guava, orange, papaya, passion fruit, and pineapple.
History
Hawaiian Punch was created in 1934 by A.W. Leo, Tom Yates and Ralph Harrison as an ice cream topping in a converted garage in Fullerton, California, and customers later discovered that it made an appealing drink when mixed with water. They formed Pacific Hawaiian Products to produce the beverage.
R. J. Reynolds Tobacco Company bought Pacific Hawaiian in 1962. Procter & Gamble bought Hawaiian Punch from Del Monte Foods, spin off from RJR Nabisco in 1989, in 1990. Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999. Dr Pepper Snapple was spun off from Cadbury Schweppes in 2008.
Punchy, Hawaiian Punch's mascot
In 1962, the Atherton-Privett ad agency created a 20-second commercial to advertise Hawaiian Punch drink. The commercial was produced by John Urie and Associates in Hollywood, Jean Guy Jacques was the director. Bob Guidi and John Urie designed the two characters, Punchy and Oaf. Ross Martin did Punchy's voice, "Hey! How 'bout a nice Hawaiian Punch?" and John Urie did Oaf's line, "Sure". Rod Scribner, animated the commercials. Sam Cornell also worked on the later versions. Oaf never learned to say "No" and he was always pounded to the ground. The commercial ended with Punchy leaning on a can of Hawaiian Punch, saying, "Wasn't that a refreshing commercial?" The commercial won many awards. After airing in February 1962 on The Tonight Show with Jack Paar, the Punchy commercial was so special that Jack Paar said "Let's play that again... the second time is free."
Original canned flavors
- Fruit Juicy Red
- Sunshine Yellow
- Cherry
- Orange
- Grape
- Strawberry
- Lemonade
Added 1969
- Fruit Juicy Red Low Calorie
Added 1971
- Cherry Royal
1975 canned flavors
- Fruit Juicy Red
- Great Grape
- Sunshine Orange
- Tropical Fruit
- Very Berry
- Fruit Punch Low Sugar
1975 "Drink Mix" flavors
- Red Punch
- Strawberry Punch
- Tutti Frutti Punch
Post-1980 canned flavors
- Fruit Juicy Red
- Fruit Juicy Red Light
- Green Berry Rush: strawberry and kiwi
- Mazin' Melon Mix: melon
- Bodacious Berry: berry
- Orange Ocean: orange
- Wild Purple Smash: grape and berry
- Jakarta Berry Licious:pineapple
- Lemonade: old-fashioned lemonade
- Berry Blue Typhoon: Mixed Berry Fruit Punch
- Berry Bonkers: Berry Fruit Punch
- Lemon Berry Squeeze: strawberry and lemonade
- Berry Limeade Blast: strawberry and limeade
- Lemon Lime Splash: lemon and lime
- Island Citrus Guava: guava and lime
- Polar Blast: citrus fruit punch
- Mango Passionfruit Squeeze: mango and passion fruit
- Green Apple Granberry: green apple and cranberry
References
- ↑ "Product Information". Hawaiian Punch. Retrieved 2014-01-25.
- ↑ "New York Times".
- ↑ "P.&G. Is Buying Hawaiian Punch". The New York Times. 27 January 1990.
- ↑ "CADBURY AGREES TO BUY HAWAIIAN PUNCH FROM P.& G.". Bridge News. 16 April 1999 – via The New York Times.
- ↑ The New York Times