IPRA Golden World Awards
The Golden World Awards is an annual global awards ceremony organised by the International Public Relations Association (IPRA) to recognise public relations achievements around the world across different categories.[1] Established in 1990, the Golden World Awards (also dubbed as the 'Oscars of PR') has 65 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence award.
Entry Criteria
In the preliminary stage of judging the jury will only consider the programme summaries submitted so great care must be taken in the preparation. Its length is limited to twelve hundred words (1,200) and must be entirely in English.[2]
All entries are submitted online to the IPRA secretariat and must include an opening 100-word statement describing why the programme should be deemed worthy of an award. Under separate headlines, each entry should then address all of these five areas:
- Statement of Problem/Opportunity
- Research
- Planning
- Execution
- Campaign Outcomes / Monitoring and Evaluation
Supporting documents will also need to be submitted after the entry is shortlisted by a panel of judges at the preliminary round of judging.
Award Categories
For each of the categories below Agency and Inhouse entries will be judged separately and separate awards made. In addition, the overall highest achievement of each year is awarded the 'Grand Prix for Excellence'.
| Business-to-business | International PR campaign |
| Communication Research | Launch of a new product |
| Community Relations | Launch of a new service |
| Consumer PR for an existing product | Media relations |
| Consumer PR for an existing service | NGO campaign |
| Corporate communications | Online Crisis Communications |
| Corporate responsibility | PR on a shoestring |
| Crisis management | Public affairs |
| Digital Media Relations | Public sector |
| Environmental | Publications |
| Event management | Reputation & Brand Management Online |
| Financial services & investor relations | Social Media for PR |
| Healthcare | Sponsorship |
| Integration of tradition & new media | Technology |
| Internal communications | Travel & tourism |
Grand Prix for Excellence Winners
2016
'İstanbul Büyükşehir Belediyesi, İBB, Halkla İlişkiler Müdürlüğü, Turkey'
Accessible tourism: Feeling historic replicas
2014
Nanyang Technological University, Singapore (NTU Singapore)
A global university on the rise[3]
2013
Women Empowerment in Economy
2012
Blumen Group, Serbia
Client: Statistical Office of the Republic of Serbia (SORS)
2011
Absa and Marina Penderis, South Africa
Absa rings the bell
2010
Information not available.
2009
Information not available.
2008
PUB, national water agency, Singapore
From bland to glam: Water makes a splash in Singapore[4]
2007
Dentsu Public Relations, Japan
Dementia Debunked Campaign[5]
2006
PRAIS Corporate Communications, Romania
World of Nutrition!
2005
Inoue Public Relations, Japan
References
- ↑ IPRA Official Website. "History of IPRA and PR awards".
- ↑ "Golden World Awards Rules for entry". IPRA. Retrieved 10 December 2014.
- ↑ "2014 Grand Prix for Nanyang Technological University, Singapore". IPRA news release. 18 November 2014.
- ↑ "From Glam to Grand: PUB wins the Grand Prize in PR Oscars in London". IPRA news release. 2008.
- ↑ "Educational Campaign: Dementia Debunked". Dentsu Japan. 2007.