InMobi

InMobi
Private
Industry Mobile advertising
Headquarters Bangalore, Karnataka India
Area served
 World Wide
Key people

Naveen Tewari (Founder, CEO)

Mohit Saxena (Co-Founder, CTO)
Number of employees
 1000+ (2016)
Website inmobi.com

InMobi is a mobile advertising and discovery platform backed by Soft Bank and Kleiner Perkins Caufield & Byers. InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. The company was founded in 2007 in India with 17 offices across the globe.[1] InMobi won a spot in MIT Technology Review's 50 most disruptive companies of 2013.[2] It was also featured in 'India's Top 100 Companies to Work For 2016' list by the Great Place to Work Institute[3] and ranked No.1 in the Top 10 Most Innovative Companies in India by the Fast Company.[4] In June, 2016, the FTC (Federal Trade Commission of the United States of America) announced a settlement with InMobi around the company's collection of location data without permission.[5]

History

InMobi, earlier known as mKhoj,[6] started as an SMS-based search platform with initial funding from Mumbai Angels. In 2007, the company switched to a more scalable business model: mobile advertising. After the business model change, mKhoj rebranded itself to InMobi[6] and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. After venturing into mobile advertisement, the company initially banked upon mobile web published to generate revenue through Mobile Value Added Services via Mobile Phone Networks billing.

Funding

InMobi had received $220.6 Million via Angel, Series A, Series B, and Series C funding. In September 2011, it received a $200 million funding from Softbank which would come in two Tranches - one of $100 million in September 2011 and the other $100 million in April 2012.[7] In 2014, it secured an additional $5 Mn in funding from its existing investor Softbank. Softbank has further committed additional $25 Mn in InMobi if new investors come on board.[8]

Acquisitions and product announcements

On 2 August 2011, InMobi announced the acquisition of HTML5 rich media platform Sprout which was later renamed to InMobi Studio.[9]

On 18 July 2012, InMobi announced the acquisition of MMTG Labs makers of AppBistro And AppGalleries.[10]

On 31 July 2012, InMobi announced the acquisition of UK-based firm Metaflow Solutions.[11][12]

On 2 May 2012, InMobi announced the launch of InMobi Ad Tracker (IAT), its mobile conversion tracking platform that provides real-time analytics, to allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi AdTracker platform is separate from the InMobi ad network, not reliant on UDIDs.[13]

On 2 October 2012, InMobi announced the release of InMobi Ad Tracker version 2.0, incorporating global device recognition from AdTruth.[14]

On 27 November 2012, InMobi announced the release of InMobi Lifetime Value Platform for publishers and app developers to track metrics and send targeted messaging based on user behavior and profile.[15]

In July 2015, Naveen Tewari, Mohit Saxena, and Amit Gupta, the co-founders of InMobi invested $400,000 in Zimmber, an emerging player in the still niche Home Service Industry in India.[16]

Competition

In the global Mobile Advertising market, InMobi primarily competes against Google’s AdMob[17] Millennial media and Apple's iAd.

Awards and Recognitions

News

References

  1. ↑ http://www.inmobi.com/company/
  2. 1 2 http://www2.technologyreview.com/tr50/2013/
  3. ↑ Administrator. "About Us - Great Place to Work® India". www.greatplacetowork.in. Retrieved 2016-07-12.
  4. 1 2 "The World's Most Innovative Companies by Sector: India". Fast Company. Retrieved 2016-07-13.
  5. ↑ https://www.ftc.gov/news-events/press-releases/2016/06/mobile-advertising-network-inmobi-settles-ftc-charges-it-tracked
  6. 1 2 Wauters, Robin (5 August 2009). "Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe". TechCrunch. Retrieved 2011-06-10.
  7. ↑ Wauters, Robin (15 September 2011). "Softbank Pumps $200 Million Into Mobile Ad Network Company InMobi". TechCrunch. Retrieved 2011-09-15.
  8. ↑ http://inc42.com/buzz/softbank-invests-5-mn-mobile-advertising-company-inmobi/
  9. ↑ http://venturebeat.com/2011/08/02/inmobi-acquires-sprout/
  10. ↑ http://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/
  11. ↑ http://techcrunch.com/2012/07/31/mobile-ad-network-inmobi-continues-app-buying-spree-with-metaflow-solutions/
  12. ↑ http://www.mobile-ent.biz/news/read/inmobi-buys-metaflow-solutions/018831
  13. ↑ http://www.inmobi.com/press-releases/2012/05/02/inmobi-launches-inmobi-adtracker/
  14. ↑ http://www.inmobi.com/press-releases/2012/10/02/inmobi-announces-enhanced-conversion-tracking-capabilities-for-inmobi-ad-tracker-powered-by-advanced-device-recognition-technology-from-adtruth/
  15. ↑ http://techcrunch.com/2012/11/27/inmobi-lifetime-value-platform/
  16. ↑ http://techcrunch.com/2015/07/29/with-a-slew-of-us-investors-zimmber-launches-home-service-marketplace-for-india/
  17. ↑ Fannin, Rebecca (24 March 2011). "Indian Startup Takes Turf From Google – Next Act?". Forbes. Retrieved 2011-06-10.
  18. ↑ "India's best workplaces of 2016: Winners of best companies in workplace culture transformation - The Economic Times". Retrieved 2016-07-13.
  19. ↑ NDTV (2016-02-02), We are in China, taking on the Chinese, says India's InMobi, retrieved 2016-07-13
  20. ↑ O'Hear, Steve (11 May 2011). "InMobi signs "multi-million dollar" mobile ad partnership with Amobee". TechCrunch. Retrieved 2011-06-10.
  21. ↑ Chowdhury, Bikash. "InMobi's Naveen Tewari wins the Young Achiever of the Year Award". InMobi.
  22. ↑ "3rd India Digital Awards: InMobi's Naveen Tewari is Best Mobile Person of Year". Best Media Info.
  23. ↑ "Mobile Adtech company;Inmobi raises $100 million". Vasopedia India.
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