Indian B School League
| Indian B-School League | |
|---|---|
 | |
| Genre | Business |
| Dates | January 11 |
| Location(s) | Indore, India |
| Years active | 2 |
| Founded | 2010 |
| Attendance | Predominantly online event with around 5000 participants |
| Patron(s) | Indian Institute of Management Indore |
| Website | |
| http://www.ibleague.in | |
Indian B-School League[1] (IBL) is the socio-management festival of IIM Indore.[2]
IBL is a novel event among B-Schools, designed especially for MBA students.
History
IBL v1.0 was launched on December 5, 2010, as Indore B-School League. It focused on the top 20 MBA colleges of Indore, where each college was represented by a team of ten students.
The events consisted of case studies, campaigns, quizzes, puzzles and debates covering marketing, finance, consulting, human resources, information technology and operations. The event was conducted through an online format through the website. At the end of four weeks, the top five teams were selected to compete for the title. The grand finale was held at IIM Indore.
The finale of the event is always held on January 11 as part of the Annual National Youth Conference[3] to mark the occasion of the Swami Vivekananda's birth anniversary. The conference consists of guest lectures and panel discussions.
IBL v2.0
In the second year of its journey, IBL has expanded its foothold to B schools of other cities. IBL v2.0 has been launched with an extended reach, as Indian B School League. IBL v2.0 covers top B-Schools of Madhya Pradesh state. The initiative is supported by the state government of Madhya Pradesh.
Events
The following are the chief events that are held as part of IBL.[4]
Mark-I
Mark-I tests the marketing skills of the contestants. The competing teams launch marketing campaigns for a Social Cause. For 2011 the marketing theme was ‘Green Indore’. The most effective campaign is awarded the Mark-I prize.
Consult-I
Consult-I is a consulting project on an NGO. The team identify the issues troubling the organisation, and generate solutions.
OpRo-I
OpRo-I is a case study on the operations part of one of the departments of Indore district administration. The contesting teams need to don the mantle of the project manager of a project, and plan the successful execution of the project.
Systemat-I
Systemat-I is a debate on the role of Information and Communication technology (ICT) in governance.
Recruiters-I
Recruiters-I is a recruitment process simulation game. The candidates recommended by the contesting teams are matched with the actual recruits in a real organisation. The closest list wins Recruiters-I.
Fin-Ish
Fin-Ish is a challenge that tests the financial acumen and astuteness of the contestants. The event is in the form of a Trading Simulation game in which the team with the highest returns at the end will be declared the winner.[5]
References
Coordinates: 22°37′27″N 75°47′44″E / 22.624123°N 75.795579°E