J'Adore (fragrance)

J'Adore
Fragrance by Dior
Released 1999
Tagline j'adore dior

J'Adore is a fragrance that was created in 1999 by Calice Becker for Dior.[1] Some perfume critics have detected a change in the recipe since the 1999 launch.[2][3] The name is a branding pun on the brand Dior.[4]

References

  1. Burr, Chandler (2008). The perfect scent: a year inside the perfume industry in Paris and New York. Macmillan. p. 149.
  2. Luca Turin, Tania Sanchez Perfumes: The A-Z Guide 1847651526 2010 "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."
  3. Nathalie Grainger Quintessentially Perfume -2010 Page 79 "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."
  4. Marie-Claude Sicard Brand Revolution: Rethinking Brand Identity 2012 p.130 "By the same token, there is a relationship of complementarity between the perfume “J'adore” and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words “J'adore Dior”. "
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