Jack Link's Beef Jerky

Link Snacks, Inc.
Industry Food manufacturing
Founded Minong, Wisconsin, U.S.A
(1986 (1986))
Founder John 'Jack' Link
Headquarters Minong, Wisconsin, United States of America[1]
Area served
 Worldwide
Key people
  • Jack Link
  • Troy Link
Products
Website

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3][4] They are known for their "Messin' with Sasquatch" ads. In 2013 they signed a sponsoring deal with the Seattle Mariners.[5]

In addition to their original facility in Minong, Wisconsin, the company also has facilities across America such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.[6][7]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [8] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

Advertising

In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[9] This new logo was designed by Davis Design of Mississauga, Ontario.[10]

In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".[11]

References

  1. ↑ http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php
  2. ↑ http://www.jacklinks.com/pages/our-story
  3. ↑ Master Category, Jack Link's Beef Jerky
  4. ↑ Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel.
  5. ↑ Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal.
  6. ↑ "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014.
  7. ↑ Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune.
  8. ↑ http://www.theguardian.com/business/2014/feb/21/peperami-unilever-jack-links
  9. ↑ http://www.meatpoultry.com/articles/news_home/Trends/2015/04/Jack_Links_rolls_out_new_logo.aspx?ID=%7BFD27561B-6ECB-49D1-B4E2-4B3E0A1F98A0%7D&cck=1
  10. ↑ http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php
  11. ↑ Liviu Marica. "Messin' with Sasquatch". Daily Commercials. Retrieved 2 June 2015.

External links


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