Joseph Sequenzia
| Joseph Sequenzia | |
|---|---|
| Born |
28 July 1964 Connecticut |
| Occupation | Advertising executive |
Joseph Sequenzia (born July 28, 1964) is an American advertising executive and entrepreneur. He is the CEO/owner of milk*,[1] an award winning Connecticut based advertising agency,[2] a board member of the West Chester University Poetry Center,[3] a co-founder of Ashe Collection (a support for Africa group),[4] an advising artist of Evolve the Conversation, an endeavor centered on the arts and conversations surrounding them[5] and owner of milk*media[6]
Educated at Parsons School of Design in New York, he joined Grey Advertising New York where he was employed as an art director working on national and international businesses in the realm of print, television and radio. While at Grey NY he worked on campaigns for Kohler, American Museum of Natural History, Bloomingdales, Domino's Pizza and Mitsubishi, amongst others.[7][8]
He then joined relatively new startup Ryan Partnership started by ex Marketing Corporation of America executive David Ryan. There he earned awards and praise[9] as he worked on the Pepsi business focusing on the new youth market being identified as "Generation Next" and working with Sir Richard Branson[10] and Simon Wright launching Virgin Megastores in the U.S.[11][12]
He then joined the startup cable network FX in New York[13] as a writer/producer, which was new concept in television programming. The entire network took place live within one large apartment located downtown in New York City, switching between rooms for different shows and dayparts.
After a relatively short term of one year, he joined the agency Fusion 5 as creative director.[14] In 1997 he was hired by Cyrk to be the creative director of their newly formed marketing arm based in New York City.[15] There he worked on initiating consumer loyalty programs for Marlboro, FUSA, MasterCard, McDonald's and the Pepsi-Stuff program[16] Additional clients included Howard Schultz, aiding Starbucks in their loyalty program, and forming a new venture with NBA basketball player Shaquille O'Neal called "TWISM" ("the world is mine").[17] This led to Cyrk being named PROMO magazine's Agency of the Year in 1998.[18]
Sequenzia was then hired by Interpublic Group's Draft Worldwide Draft Worldwide (now DraftFCB) as executive vice president, executive creative director of Draft NY,[19] under the condition that he run, then shut down their now fledgling acquisition of Marketing Corporation of America through the end of the buyout term of eighteen months.[20]
Living in New York City and witnessing the attacks on September 11 he had a life changing moment.[21][22] He quit Draft the next day and began his own pursuit, ultimately founding milk* initially in New York, then moving the agency to Connecticut in 2003.