Just5
| Trademark, brand | |
| Industry | Mobile phones, feature phones |
| Founded | 2008/2009 |
| Headquarters | Riga, Latvia |
Key people | Michael Nikolaev (CEO) |
| Owner | SIA Orbita Telecom |
| Website |
just5 |
Just5 is an international mobile phone designer and developer headquartered in Riga, Latvia. The development of Just5 mobile phones started in 2008 and the trademark was acquired on October 5, 2009.
History
Just5 mobile phones are developed in cooperation with the design-bureau Newplan which is based in Beijing and Shenzhen and a joint company Just5-Newplan was created in 2009. Just5 mobile phones are manufactured by ODMs in Taiwan and are based on Infineon and MediaTek hardware platforms.
Just5 started sales in Europe in the first quarter of 2009 and the devices appeared in the markets of Russia and US in the third quarter of 2009. As of September 2010, Just5 mobile phones were being sold in 33 countries worldwide. In 11 of those countries the devices were sold as rebranded under a local operator's brand.
The Just5 brand received the grand-prix award in the category "New Name" (new product or service) for 2009 at the BEST BRAND/EFFIE RUSSIA and the mobile phone "with big buttons", Just5 CP10, was awarded the iF Product Design Gold Award in 2010.[1][2]
Logo
The Just5 logo represents an inkblot consisting of five connected circles that are all colored bright orange with the exception of being colored silver in the US.
The five points and also the digit five in brand refer to the key qualities of the brand:
- Unique original design;
- Big buttons;
- Simplified menu;
- High quality assembling;
- Reliability.
Products
Just5 CP
In October 2010, two mobile phone models were released - the Just5 CP09 and the Just5 CP10 - which were the initial iterations of their simplified mobile phones aimed at seniors. The both models had differences in the specifications, but both followed the same idea of ease of use.
In December 2010, the Just5 CP11 was released and housed a 2.4" pop-up screen where when the screen was closed, only a third of it could be seen. It was designed with white and black metallic cases offering both glossy and "soft touch" finishes and also provides a charging dock.
In March 2013, the Just5 CP10S was released by Just5.[3] The device is an iteration of the previously released CP10 having similar functionality to it and adding such variations as multiple color schemes instead of the black and white models which were the only choices available previously for the CP10. One of the color schemes was called BestInSpace and released as a limited edition as Just5 had cooperated with the sound designers from BestInSpace for the project.
Just5 Brick
In July 2013, the Just5 Brick, a mobile phone model that follows the same mindset of having simple features, was released.[4] It is designed with the appearance of a brick - bulky, with squared corners, sturdy. The phone uses a simplified UI and houses a 1.77" LCD screen and large buttons. It is also available in multiple color palettes, including Just5 Brick Red.
Just5 Surf
The Just5 Surf has a streamlined design and backs away from the blocky buttons that could be seen in the previous models. It still displays a colorful case available with either black or lime as the base color. It follows the simplification mindset and as multiple compromises were made for the device, its price was kept small making it accessible to anyone.
Just5 Spacer
The Just5 Spacer was released in November 2013 and is the latest mobile phone by Just5.[5] It features a 5" touchscreen, an 8MP camera on the back and a 2Mp one on the front and a variety of other features and is their attempt at establishing itself in the smartphone market with a competitively priced device. It has been critiqued for having a weak GPS radio and an unstable Wi-Fi MAC address that changes each time WiFi is enabled or the device boots.
In October 2014, the Just5 Spacer 2 was released for the general public as the successor of the initial Just5 Spacer.[6] It brings an improved screen and GPS fixes to the table while still keeping the price fairly low, compared to the competing products, but has shown touch registering and battery life issues during testing.[7]
In December 2014 the next version of Spacer was released called Spacer 2s.
References
- ↑ "The winners of «EFFIE/THE BEST BRAND» - 2009 Award". THE BEST BRAND/EFFIE RUSSIA. Retrieved 2 June 2014.
- ↑ "Awards". Just5. Retrieved 2 June 2014.
- ↑ Basovs, Kristaps (20 March 2013). "Just5 nāk klajā ar jaunu mobilo tālruņu paaudzi" [Just5 releases a new mobile phone generation] (in Latvian). BOOT.lv. Retrieved 2 June 2014.
- ↑ Basovs, Kristaps (19 July 2013). "Tirgū atgriežas kantainie ķieģeļtelefoni ar metāla antenām un uzlādēšanu reizi nedēļā" [Square brick-phones with metallic antennae and charging once per week return to the market] (in Latvian). BOOT.lv. Retrieved 2 June 2014.
- ↑ "Laists klajā pirmais zīmola Just5 viedtālrunis "Just5 Spacer"" [The first Just5 branded smartphone "Just5 Spacer" has been released] (in Latvian). BOOT.lv. 27 November 2013. Retrieved 2 June 2014.
- ↑ "Just5 Spacer 2 apskats: atjauninātais Just5 "bestsellers" ir klāt!" [Just5 Spacer 2 review: the updated Just5 "bestseller" is here!] (in Latvian). BOOT.lv. 30 September 2014. Retrieved 4 December 2014.
- ↑ "Just5 Spacer 2 apskats" [Just5 Spacer 2 review] (in Latvian). Kursors.lv. 7 October 2014. Retrieved 4 December 2014.