KBEQ-FM

KBEQ-FM

City	Kansas City, Missouri
Broadcast area	Kansas City Metropolitan Area
Branding	Q-104
Slogan	"#1 For New Country"
Frequency	104.3 MHz (also on HD Radio) 104.3 HD-2 for Classic 80's CHR
First air date	1960 (as KBEY) August 15, 1973 (as KBEQ)
Format	Country
ERP	100,000 watts
HAAT	301 meters
Class	C0
Facility ID	48961
Callsign meaning	KBE = KBEY and KBEA Q = used in Q-104 branding
Former callsigns	KBEY (1960–1973)
Owner	Steel City Media (MGTF Media Company, LLC)
Webcast	Listen Live
Website	q104kc.com

KBEQ-FM (104.3 FM, "Q-104") is a country radio station that broadcasts in the Kansas City media market. Prior to adopting its "young country" format in 1993, KBEQ was Kansas City's sole Top-40 station. It also broadcasts in HD Radio. The station's studios are located at Westport Center in Midtown Kansas City, and the transmitter site is in the city's East Side.

History

Like many FM stations in the 1960s, KBEQ served as a counterpart to Mission, Kansas AM station KBEA (1480 AM). Starting in 1960, KBEY (as it was called at that time) played big band and easy listening music. In the late 1960s, the format switched to underground rock, playing primarily album cuts. On August 15, 1973, with the growing popularity of FM radio, KBEQ debuted their long-running CHR format as "Super-Q, Q-104", and gradually chipped away at AM powerhouse WHB's longtime popularity with the slogan "Super-Q plays favorites." Under the ownership of Mark and Connie Wodlinger, public service announcements were called "Q Tips."

Many of Kansas City's most popular deejays would take their turn playing hits at Q-104's Country Club Plaza studios, including Pat McKay, Mike O'Brien, Steve Garrett, Rockin' Johnny Rowlands, Bobby Ocean, Bobby Day, Chuck Nasty, Johnny Dare, Doug Billings, Randy Miller, and Daniel "Dancin' Danny" Wright. Fending off other FM upstarts, KBEQ achieved Top-40 dominance in Kansas City when WHB turned to an oldies format in 1985. By the end of the decade, KBEQ was Kansas City's only Top-40 station.

However, country music's popularity increased in Kansas City and throughout the nation in the early 1990s, while the Top 40 format was in a state of decline. On February 1, 1993, KBEQ began running a promotion called "20 years in 20 days", playing music that was popular in their Top 40 heyday. At 5 PM on February 19, after playing "End of the Road" by Boyz II Men, KBEQ abruptly flipped the station to a younger-emphasizing country music format as "Young Country 104" with the first song being "Young Country" by Hank Williams, Jr.. This left the area without a full city-grade Top-40 station until 1994, when future-sister station KMXV flipped from AC to Top 40. By July 1996, the station rebranded as "Young Country Q 104", in a nod to their Top 40 legacy. In 2001, the station dropped the "Young Country" portion of their branding and rebranded as "Q 104". The station also changed their logo to one mirroring their former Top 40 logo.

KBEQ compliments fellow Steel City Media station KFKF, and competes against Entercom's WDAF-FM. Its studios were a fixture in the Plaza area until November 2007, when the station moved to Westport Center to join their sister stations in one building.

On June 12, 2014, Wilks announced that it is selling its Kansas City cluster (including KBEQ) to Pittsburgh-based Steel City Media.^[1] The sale was approved on September 26, 2014, and was consummated on September 30.

References

↑ "Steel City Media Acquires Wilks' Kansas City" from Radio Insight (June 12, 2014)

External links

Query the FCC's FM station database for KBEQ

Radio-Locator information on KBEQ

Radio stations in the Kansas City media market

By AM frequency	580 610 680 710 760 810 890 980 1030 1090 1140 1160 1190 1250 1340 1380 1410 1480 1510 1550 1590 1660

By FM frequency	88.5 89.3 90.1 90.7 90.9 91.5 91.9 92.3 93.3 94.1 94.9 95.7 96.1 96.5 97.3 97.7 98.1 98.9 99.7 100.1 100.7 101.1 102.1 103.3 103.7 104.3 105.1 105.5 105.9 106.5 107.3 107.7

NOAA Weather Radio frequency	162.400 162.450 162.475 162.550

By callsign	K279BI KANU KBEQ-FM KCCV KCFX KCHZ KCJK KCKC KCMO KCMO-FM KCNW KCSP KCTE KCTO KCUR-FM KCWJ KCXL KCZZ KDMR KDTD KEC77 KESJ KEXS KFEQ KFKF-FM KID77 KJHK KJNW KKFI KKJO-FM KKLO KKSW KKWK KLRQ KLRX KMAJ-FM KMBZ KMBZ-FM KMJK KMVG KMXV KMZU KPOW-FM KPRS KPRT KQRC-FM KRBZ KTBG KWJC KWOD KYYS KZPT KZZ34 KZZ85 WDAF-FM WHB WIBW

Nearby radio markets Columbia-Jefferson City Omaha Pittsburg Springfield Topeka See also List of radio stations in Missouri List of radio stations in Kansas

Country radio stations in the state of Missouri

Stations	KAAN-FM – Bethany KAOL – Carrollton KATI – California KAYQ – Warsaw KBBM – Jefferson City KBDZ – Perryville KBEQ-FM – Kansas City KBOD – Gainesville KBTC – Houston KBTN – Neosho KBTN-FM – Neosho KBXB – Sikeston KCLQ – Lebanon KCLR-FM – Boonville KCRV – Caruthersville KCWJ - Blue Springs KDEX – Dexter KDEX-FM – Dexter KDKD-FM – Clinton KDMO – Carthage KDRO – Sedalia KDWD – Marceline KELE-FM – Mountain Grove KESM-FM – Eldorado Springs KEZS-FM – Cape Girardeau KFAL – Fulton KFAV – Warrenton KGOZ – Gallatin KHST – Lamar KICK-FM – Palmyra KIXQ – Joplin KJEL – Lebanon KJFM – Louisiana KKDY – West Plains KKLR-FM – Poplar Bluff KKOZ – Ava KKOZ-FM – Ava KLTI – Springfield KMAM – Butler KMEM-FM – Memphis KMMO – Marshall KMMO-FM – Marshall KMOE – Butler KMRN – Cameron KMZU – Carrollton KNEM – Nevada KNMO-FM – Nevada KOEA – Doniphan KOMG – Willard KPPL – Poplar Bluff KPWB-FM – Piedmont KRES – Moberly KRLL – California KRMO – Cassville KRWP – Stockton KSD – Saint Louis KSJQ – Savannah KSMO – Salem KSWF – Aurora KTJJ – Farmington KTKS – Versailles KTMO – New Madrid KTTN-FM – Trenton KTTS-FM – Springfield KTUF – Kirksville KTUI-FM – Sullivan KTXR - Springfield KUKU-FM – Willow Springs KUNQ – Houston KWKJ – Windsor KWKZ – Charleston KWRE – Warrenton KWWR – Mexico KXKX – Knob Noster KXQX – Elsberry KYLS-FM – Ironton KYOO – Bolivar KYOO-FM – Halfway KYRO – Potosi KYRX – Marble Hill KZJF – Jefferson City KZNN – Rolla WDAF-FM – Liberty WIL-FM – Saint Louis

Defunct	KESM – Eldorado Springs

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Missouri

Coordinates: 39°04′59″N 94°28′52″W / 39.083°N 94.481°W / 39.083; -94.481

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